SANTA
MONICA, Calif., Nov. 5 /PRNewswire/ -- Transpera, the next generation
mobile video company that helps businesses create mobile video
experiences and generate new revenue, today announced the availability
of new "Peek" pre-roll video advertising for the mobile video market.
The innovative advertising unit allows brands to easily take advantage
of two of the hottest media trends today -- the proliferation of mobile
video devices and the popularity of emerging social media.

"Peek" pre-rolls are 5-10 second mobile video ads, targeted based on
content usage and demographics, and inserted server side in real-time
to ensure rapid delivery with no lengthy rebuffering. With both a
mobile video content delivery platform and an advertising platform,
Transpera's system provides superior targeting and user experiences in
the mobile video market.

"Mobile audiences are consuming content in 'bites' commensurate with
the time they have, thus in order to get in front of them your messages
need to be very short and targeted," said Linda Barrabee, Program
Manager for Mobile Research at Yankee Group. "If a consumer sees an ad
that is entertaining they are much more likely to be engaged -- but not
for long."

Television networks and advertising firms that are expressing
interest in the innovation include ad agency Mindshare/Team Detroit,
focused on Ford Motor Co., and Fox Reality Channel, the only
all-reality, all-the-time cable network.

"Our brands are always seeking to reach consumers in new, innovative
ways and show off their exciting lineup of products," said Brian Bos,
Vice President/Convergence Director, Mindshare -- Team Detroit.
"Transpera's Peek pre-roll unit offers the potential for great consumer
engagement to an increasingly valuable market."

Both the mobile video market and the market for mobile advertising
are poised for significant growth. Research firm eMarketer predicts the
mobile advertising market to reach $14 billion by 2011, marketers and
advertisers are looking for innovative ways to integrate mobile
channels into their campaigns. Transpera provides tangible benefits for
these campaigns, with highly targeted messages, dynamic server-side
targeting and insertion, increased audience acceptance and high brand
impact.

"As the mobile video market continues to explode, Fox Reality
Channel is dedicated to reaching fans of reality on the devices they
love, in a way that is consistent with our brand and overall video
content efforts," said Ed Skolarus, Vice President of Business
Operations for Fox Reality Channel. "Transpera's vision to marry an
easy to use mobile viral video solution with strong advertising
sensibilities will be the next step towards a successful integrated
mobile strategy."

"The fundamental challenge content companies and marketers face
today is not only how to take advantage of the tremendous potential of
mobile video but also keeping up with the rapid evolution of the mobile
industry itself," said Frank Barbieri, Chief Executive Officer for
Transpera. "Transpera helps demystify the opportunities with a video
content and advertising platform for major brands and content
providers, such as Ford and Fox Reality Channel, that provides an easy
to understand solution with consistent and valuable reach to a large
and growing market."

About Transpera

Transpera helps businesses create mobile video experiences and
generate new revenue. With Transpera's Bridge System, users program
their own channels, enjoy deep integration with their favorite online
video sites and share those experiences with friends and family. The
company provides online video publishers with an easy way to add a rich
mobile experience for their users, and in doing so, extend their brands
to mobile while generating new, highly targeted mobile advertising
inventory and subscription content services. For mobile operators
Transpera provides easy ways to package and aggregate online video
companies on deck to generate new value-added data services and
subscription opportunities. And for advertisers the company provides
high value reach to lucrative mobile audiences with positive and
compelling inventory that consumers repeatedly use and distribute to
their friends, family, and colleagues. Transpera investors include
Intel Capital, IDG Ventures and First Round Capital. Read more at http://www.transpera.com/ [1].

About Fox Reality Channel

Fox Reality Channel launched May 24, 2005 to become the first
destination for lovers of unscripted programming. The channel offers
major US network favorites, exclusive international reality
programming, Original Series and Specials. Fox Reality Channel offers
reality viewers more of their favorite reality programming with
RealityRevealed in Primetime with never-before-seen footage, exclusive
interviews, behind the scenes secrets and more reality fun. Fox Reality
Channel distribution propelled past 35 million subscribers in its
second year, becoming one of only four new networks to achieve that
feat. Its programming is available on television, broadband, cellular
phones and other leading mobile devices. It recently entered into a
sweeping deal with Apple(R) to deliver upcoming original series to
iTunes(R) (excluding American Idol Extra). To get more information on
Fox Reality Channel programs and schedules, please visit foxreality.com.