Motricity, a leading provider of mobile content services and solutions,
today announced a contract renewal with Turner Broadcasting, a leading
provider of programming to the cable industry. The deal between the
companies continues Turner’s aggressive plans
to provide interactive television and brand extension services through
the mobile channel.

“Through our partnership with Motricity, we
have the ability to interact in real time with our viewers and to
connect with them directly to offer a more engaging programming
experience,” said Tamara Franklin, vice
president of business development for TBS, Inc. “Specifically
for CNN, we have the ability to showcase the opinions of our viewers,
receive questions from our audience, share poll results with guests and
allow them the opportunity to respond in near real-time directly to our
audience.”

“Turner’s broad
range of mobile offerings is a prime example of a leading television
network taking advantage of the many options that mobile brings,”
said Steve Leonard, General Manager of Motricity Off-Deck. “Whether
it’s live polling on CNN or shopping for
wallpapers on TCM, they are leveraging mobile to enhance the viewing
experience for their audience. With nearly a decade’s
worth of experience in making mobile marketing work for clients like
Turner Broadcasting and powered by a carrier-grade platform, we make
mobile services simple and reliable for all of our clients.”

About Motricity

Motricity is a leading provider of mobile content services and solutions
that enable consumers to receive the right content at the right time,
every time. The company's offerings span the content delivery chain,
enabling compelling end user experiences and delivering profitable and
reliable mobile content offerings for mobile network operators, media
and entertainment companies, mobile specialists and more. Motricity's
customers include seven of the top 12 mobile network operators in North
America and 20 of the top television networks with marquee partners such
as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products
and services range from mobile portals and storefronts to messaging
aggregation with access to more than 200 million mobile subscribers.
Motricity is headquartered in Durham, N.C., and has offices in Los
Angeles and Munich. For more information, visit www.motricity.com [1].

About Turner Broadcasting System, Inc.

Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the
world.