San Jose, CAâ€â€Nobember 10, 2007  MRG, Inc announces the IPTV Market Leaders Report-- September 2007, which tracks the top 120 IPTV vendors in 24 regional sub-sectors based on their installed base for 6 product areas in over 600 IPTV Operations and 8 million subscribers worldwide.
“It’s far too early to call the IPTV market ‘mature,’†says Len Feldman, Director of IPTV Analysis for MRG, “but the industry is definitely becoming less volatile. In our last February ’07 Report, 50% of the Number-One companies changed; but in this one, less than 20% of the Number-Ones changed.†Yet, some volatility continues due to large increases in subscriptions (as seen at Verzion, France Telecom, Neuf Cegetel, Belgacom and Telefónica), and growing influence of Chinese vendors like Huawei, ZTE, and UTStarcom.
Another important shift is Alcatel-Lucent’s Number One global position in Middleware which is based on its own (non-Microsoft) Middleware products. First-place industry leaders are expanding their lead, as illustrated by large companies like Motorola and Alcatel-Lucent. ÂÂ
Yet, there is room for small companies in most product areas, due to large regional and local variations in market demands, as illustrated by small companies such as Verimatrix and Kasenna, each of them global leaders. The report also anticipates growth potential that can be very important to small companies with installations in high-growth operations like China Netcom or Belgacom.
The Number-One companies for top share-of-market in the six global IPTV categories are:
Access: Alcatel-Lucent
Video Headend: Motorola
Middleware: Alcatel-Lucent
Video-On-Demand: Kasenna
Set-top Boxes: Motorola
Content Protection/ Digital Rights Management: Verimatrix
“This report provides unmatched granularity in the market niches and nuances that really count the most. The positioning and strategies within the regional sectors is where most companies are targeting their energies,†states Gary Schultz, MRG President. “This report is a superb navigation tool for smart companies in a crowded market.â€Â
For a complete listing of the top companies in each of the 24 sub-sectors, see this link: http://www.mrgco.com/TOC_IPTV_MLR0907.html [1]
For more information about the report or to order [2] a Corporte License, contact Rob Smith at MRG, rsmith@mrgco.com [3]. Or, telephone 1-408-453-5553 (San Jose, CA, USA). The price of this 71-page (indexed) report is $3,995 USD for a printed copy, and $5,200 USD for a PDF format Departmental License. It is free for subscribers to the IPTV Tracking Service [4].
Executive Overview
[5]Table of Contents
[6]Lists of Tables
[7]Index of Companies [8]
Order Form [9]
[10]
IPTV Tracking Service [11]. For information or to order [12] the report or a Corporate License, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [13]. ÂÂ
Executive Overview
[14]Table of Contents
[15]Lists of Figures and Tables
[16]Index of Companies [17]
Order Form [18]
[19]
IPTV Tracking Service [20]. For information or to order [21] the report or a Corporate License, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [22]. ÂÂ
Executive Overview
[23]Table of Contents
[24]Lists of Tables [25]
Order Form [26]
[27]
order [28] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [29].
Executive Overview
[30]Table of Contents
[31]Lists of Tables [32]
Order Form [33]
[34]
MRG’s IPTV Tracking Service [35]. For more information or to order [36] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [37].
Executive Overview
[38]Table of Contents
[39]Lists of Tables [40]
Order Form [41]
[42]
www.mrgco.com/TOC_IPTV_MLR0307.html [43]
For more information, contact Grace Moyles, EMEA Business Director, gracem@mrgco.com [44]; John Jackson, Business Director for Asia, North America Markets, john@mrgco.com [45]; or Rob Smith at MRG Headquarters, rsmith@mrgco.com [46]. Or, telephone 1-408-453-5553 (Sunnyvale, CA, USA). The price of this 59-page report is $3,995 USD for a printed copy, and $5,200 USD for a PDF format Departmental License. It is free for subscribers to the IPTV Tracking Service [47].
Executive Overview
[48]Table of Contents
[49]Lists of Tables [50]
Order Form [51]
[52]
order [53] the report, contact Rob Smith at rsmith@mrgco.com [54] or at 408-453-5553.
Executive Overview
[55]Table of Contents
[56]Lists of Figures and Tables [57]
Order Form [58]
[59]
MRG’s IPTV Tracking Service [60]. For more information or to order the report or a Corporate License, contact Rob Smith at rsmith@mrgco.com [61] or at 408-453-5553.
Executive Overview
[62]Table of Contents
[63]Lists of Figures and Tables [64]
Order Form [65]
[66]
rsmith@mrgco.com [67] or contact Rob at 408-453-5553.
[68]
MRG’s IPTV Tracking Service [69]. For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [70]
Executive Overview
[71]Table of Contents [72]
Lists of Figures and Tables [73]
Order Form [74]
[75]
order [76] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [77].
Executive Overview [78]
Order Form [79]
[80]
MRG’s IPTV Tracking Service [81]. For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [82]
Executive Overview
[83]Table of Contents [84]
Lists of Tables [85]
Order Form [86]
[87]
IPTV Market Leader [88] Report September 2006 [89] ranks about 60 different IPTV vendors in four different regional markets and globally, grouped into six different IPTV product categories.
“Mergers and acquisitions continue to have a major impact on the market,†states Bob Larribeau, IPTV Program Director for MRG. “Tandberg’s acquisition of SkyStream and Motorola’s acquisition of Kreatel put both companies into leading positions; and the Alcatel/Lucent merger will have a similar effect.â€Â
The report also identifies over 4.7million VOD-enabled households, meaning a significant improvement in the prospects for VOD server vendors.
The conversion of in-house IPTV Middleware packages to merchant packages is also having a strong effect on the IPTV software market. PCCW’s package marketed by its Galaxy subsidiary is now a leading package. Telefonica’s Middleware package (marketed by Lucent) is becoming another strong contender. Microsoft’s Middleware, however, continues to attract the closest scrutiny due to delayed rollouts at AT&T and Deutsche Telecom.
Companies such as Alcatel, ECI, Tandberg, Motorola, and Microsoft are well positioned in the large IPTV service providers that are poised for significant growth. Cisco and its subsidiaries also are beginning to show up in the ratings. These companies are expected to improve or strengthen their position in the IPTV market over time. However, these ratings will continue to change significantly as the market matures over the next couple of years.
By using a deeper ranking system than before, the report gives separate regional rankings to each company by product category, based on actual numbers of subscribers and video channels supported by that company’s product(s). In addition to current market position, companies’ growth prospects are ranked based on the number of installed base each company has in the 18 fastest-growing service providers in the 4 regions.
“The report is based on over 470 service providers globally, over 100 more than just six months ago,†states Gary Schultz, MRG President. “By deepening our rankings of suppliers in Middleware, Content Protection, VOD (Video-On-Demand) and Set-top-Boxes, we allow many more companies to identify their position in the global and regional markets than just the top five in each category.†Other product categories include Access and Video Headend.
The (56-page) IPTV Market Leader Report- September 2006 is available in printed format for $3,995.00 US; as a Departmental PDF license for $5,200.00 US; and is available free as part of MRG’s IPTV Tracking Service [90]. For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [91]
Executive Overview
[92]Table of Contents [93]
Lists of Tables [94]
Order Form [95]
[96]
rsmith@mrgco.com [97]
Executive Overview
[98]Table of Contents [99]
Lists of Figures and Tables [100]
Order Form [101]
[102]
MRG’s IPTV Tracking Service [103]. [104] For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [105]
Executive Overview
[106]Table of Contents [107]
Lists of Figures and Tables [108]
Order Form [109]
[110]
U.S. Home Network Market – Now and Future [111] analyzes the comprehensive home networking market and corresponding industries that focus on the consumer home network, both broadband to the home and networking inside the home. The report presents strategies and company profiles of key industry players and case studies of consumer broadband users. It also provides recommendations for successfully competing in the home networking market, by reviewing the changing market conditions.
Although healthy competition between the cable, telephone, electric utilities and satellite industries is favorable to the consumer, networking inside the home is still a problem; due to the fact that a seamless network is still not easily achieved by the average consumer. As a result, homebuilders are pre-wiring new homes for networking to help alleviate this problem.
U.S. Home Network Market – Now and Future - May 2006 is 162 page report is available in English or Japanese. Hard Copy Printed Edition $995.00 US, a PDF Departmental Single-Use License for $1,495.00 US or a PDF Corporate Global Site License $2,995.00 US. For more information or to order [112] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [113].
Executive Overview
[114]Table of Contents [115]
Lists of Figures and Tables [116]
Order Form [117]
[118]
order [119] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [120].
Executive Overview
[121]Table of Contents [122]
Lists of Figures and Tables [123]
Order Form [124]
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US Digital Cable TV Advertising Analysis & Forecast 2006-2009 [126] from MRG tracks how US cable operators are using a variety of interactive advertising techniques to answer the threat of Internet, Satellite and IPTV advertising in 2006-2009. Because of a rapid growth of Internet advertising to over $12.5 B in 2005, in addition to the general threat of TiVo and similar (DVR) technologies, cable has been experimenting in six areas of digital TV advertising that involve instant 2-way communications, superior “click stream†tracking technologies, and improved ad targeting as an answer to these threats. The report analyzes the digital advertising categories of Long-Form VOD, DVR Showcase, Interactive, Integrated ads, Product Placement and Buzz Advertising to see which will become dominant in the next 5 years.
“No longer can CPM (Cost Per Thousand) be the sole norm in determining TV ad rates†says Len Feldman, MRG Analyst. “New techniques allow operators to actually measure who watches an ad, how much of it, and how often, plus enabling users to respond directly to offers for more information while maintaining privacy.â€Â
The report forecasts that US Cable Interactive Advertising has revenues well under $100 million by 2005 projected to grow to over $970 Million in 2009, calculated as a subset of both national and local cable advertising today. While local (30-second) targeted advertising continues to be the most important kind of local TV advertising for US cable, totaling over $4.6 billion in 2005, the national US Cable advertising totaled $15.7 billion in 2005, for a combined total of $21.2 billion in 2005. While it will be over a decade before advanced digital advertising begins to overtake traditional linear advertising in revenue, the report anticipates that over 75% of TV viewing will be time-shifted or interactive by 2015.
“Cable operators have no choice but to address consumer fatigue due to TV ad clutter; and to the growing truth that fast forwarding through ads with DVRs will not go away†states Gary Schultz, MRG CEO. “Yet, targeting individuals with no regard to privacy or clutter reduction is not the answer.†This report shows how successful MSOs were using interactive advertising using the 6 new techniques, and what their reasons were for doing the experimental campaigns as well as the level of success achieved.
The price of this 155 page US Digital Cable TV Advertising Analysis & Forecast 2006-2009 report is $1,995 for printed version and $2,995 for a PDF departmental license. For more information or to order [127] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [128].
Executive Overview
[129]Table of Contents [130]
Lists of Figures and Tables [131]
Order Form [132]
[133]
Winning IPTV Content Strategies Report 2006 [134] from MRG, Inc. analyzes the step-by-step process of creating differentiated local IPTV (IP TV) services in widely varied global markets. “The markets in Europe and Asia differ considerably from those in the US,†states Bob Larribeau, IPTV Program Director for MRG, “because US cable has already built up on-demand and interactive services and 2-way capabilities in most of their networks. This is not true in China, Europe and much of the Rest of World.â€Â
The content strategies for addressing markets dominated by cable and satellite must be stronger than in markets dominated by free-to-air. The report illustrates the kind of success that can be achieved with a strong content offering that does not require forced buy-through common in cable markets. New services such as NPVR, VOD (Video on Demand), and games are important ways that IPTV operators are differentiating themselves from cable and satellite companies; while some operators are providing VOD content in (low cost) linear form as a starter-service to get people used to the new content.
The report also analyzes other advanced services including premium programming in a SVOD (Subscription VOD) format; sports as a means to “prime the market,†and tiered and ala-carte services. Internet video (video on the Internet) is also explored as both a competitor and a source of content for IPTV operators, since Yahoo, Google, and others are working to capture the TV market. One positive outcome of this debate is that content providers are awakening to different distribution strategies that should improve the position of IPTV.
Profiles of consultants and aggregators (IBM, LVN, and others) and content owners are also included to aid IPTV operators.
The report also profiles the strategies of regional IPTV leaders like PCCW and City Telecom (Hong Kong); KDDI, NTT, Verizon, FastWeb, Free, Neuf, France Telecom, SureWest, Manitoba Telecom, Video Systems Ltd (London), and others spanning Europe, Asia, North America and emerging markets.
The (81-page) Winning IPTV Content Strategies Reportâ€â€May 2006 is available in printed form for $1,995.00US; as a Departmental PDF license for $2,995.00US; and is free as part of MRG’s IPTV Tracking Service [135]. [136] For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [137].
Executive Overview
[138]Table of Contents [139]
Lists of Figures and Tables [140]
Order Form [141]
[142]
IPTV Global Forecast 2006-2009 [143] from Multimedia Research Group, Inc (MRG) reveals some noteworthy developments since the last IPTV (IP TV) Forecast in September 2005, including subscriber growth from 4.3 million to 36.8 million in 2005-2009; and system (cap ex) revenue growth from $740 million to $4.3 billion in 2005-2009. Reasons behind the developments include:
- Europe is surging ahead with a large number of strong IPTV deployments that include France Telecom, Free, Neuf in France, Telefonica in Spain, FastWeb in Italy, and a number of strong competitive offerings in Scandinavia.
- Uncertainties in large carriers in North America and Asia holds the forecasts for these regions down.
- Europe should be the strongest IPTV market through 2009, with Asia catching up by the end of the forecast period.
- IP TV set-top boxes will dominate the capital spending for IPTV services and account for two-thirds of (cap-ex) spending.
In forecasting four major regions and seven product/service categories, this forecast includes growth projections (by region) of the top 65% Service Providers (SPs) in 2006 –2009. “No other IPTV Forecast tracks global cap-ex spending on the Service-Provider level,†states Gary Schultz, MRG President. “This allows suppliers to develop highly focused marketing strategies by region.â€Â
The report also identifies risks and opportunities for IPTV vendors and SPs, including:ÂÂ
- With Mergers and Acquisitions (M&As) among suppliers on the rise, how do smaller companies respond to the new market dynamics?
- Why are the competitive and smaller carriers the best opportunity for smaller vendors?
- Why will the large carriers dominate the IPTV market until the end of the forecast period, in terms of subscribers and system spending, and what does that mean to suppliers?
- Since Europe offers the most varied opportunities for IPTV vendors, what unique opportunities are offered by the large, incumbent carriers, the competitive carriers, and the Eastern European carriers?
The (67-page) IPTV Global Forecast 2006 to 2009  March 2006 is available in printed format for $3,995.00US; as a Departmental PDF license for $5,200.00US; and is available free as part of MRG’s IPTV Tracking Service [144]. For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [145].
Executive Overview
[146]Table of Contents
[147]List of Tables [148] [149]
Order Form [150]
[151]
rsmith@mrgco.com [152] or 408-453-5553.
Executive Overview
[153]Table of Contents [154]
Lists of Figures and Tables [155]
Order Form [156]
[157]
The U.S. Broadband TV Platform Strategies & Roadmaps  February 2006 [158] reports shows what new strategies being persued by the major media, internet, and service provider industries with specific emphasis on new technology platforms; video-on-demand; internet videos; and “quadruple play†bundles of TV entertainment, voice, broadband and/or mobile services, all on one bill.
U.S. Broadband TV Platform Strategies & Roadmaps; Survey of Media, Internet, MSO, Telecom, CE Players – February 2006 This 140-page report available in English or Japanese. Hard Copy Printed Edition $998.00 US, a PDF Departmental Single-Use License for $1,495.00 US or a PDF Corporate Global Site License $1,995.00 US. For more information or to order [159] the report, contact Rob Smith at rsmith@mrgco.com [160] or 408-453-5553.
Executive Overview
[161]Table of Contents [162]
List of Figures and Tables [163]
Order Form [164]
[165]
order [166] the report, contact Rob Smith at rsmith@mrgco.com [167] or 408-453-5553.
Executive Overview
[168]Table of Contents [169]
Order Form [170]
[171]
MRG’s IPTV Tracking Service [172]. For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [173].
Executive Overview
[174]Table of Contents
[175]List of Tables [176]
Order Form [177]
[178]
IPTV Tracking Service [179]. To order [180] this report or for more information, contact Rob Smith at rsmith@mrgco.com [181] (408-453-5553).
Executive Overview
[182]Table of Contents
[183]List of Figures and Tables [184]
Order Form [185]
[186]
IPTV Tracking Service [187]. To order [188] this report, contact Rob Smith at rsmith@mrgco.com [189].
Table of Contents and Executive Overview [190]
Order Form [191]
[192]
order [193] this report, contact Rob Smith at rsmith@mrgco.com [194].
Table of Contents and Executive Overview [195]
Order Form [196]
[197]
order [198] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [199].
Table of Contents and Executive Overview [200]
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[202]
order [203] the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com [204], or visit www.mrgco.com [205].
Table of Contents and Executive Overview [206]
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rsmith@mrgco.com [209], or by visiting www.mrgco.com/order.html [210].
Table of Contents and Executive Overview [211]
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Table of Contents and Executive Overview [221]
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Table of Contents and Executive Overview [226]
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Table of Contents and Executive Overview [231]
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Table of Contents and Executive Overview [236]
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rsmith@mrgco.com [239], or call Rob Smith, 408-453-5553 at MRG (Multimedia Research Group, Inc.) in Sunnyvale, CA. ÂÂ
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rsmith@mrgco.com [243]) or by phone at 408-453-5553.
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rsmith@mrgco.com [247]) or by phone at 408-453-5553.
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rsmith@mrgco.com [251]) or call us (at 408-453-5553).