Amazon.com (NASDAQ:AMZN)
today introduced Amazon Kindle, a revolutionary portable reader that
wirelessly downloads books, blogs, magazines and newspapers to a
crisp, high-resolution electronic paper display that looks and reads
like real paper, even in bright sunlight. More than 90,000 books are
now available in the Kindle Store, including 101 of 112 current New
York Times Best Sellers and New Releases, which are $9.99, unless
marked otherwise. Kindle is available starting today for $399 at
http://amazon.com/kindle.

"We've been working on Kindle for more than three years. Our top
design objective was for Kindle to disappear in your hands -- to get
out of the way -- so you can enjoy your reading," said Jeff Bezos,
Amazon.com Founder and CEO. "We also wanted to go beyond the physical
book. Kindle is wireless, so whether you're lying in bed or riding a
train, you can think of a book, and have it in less than 60 seconds.
No computer is needed -- you do your shopping directly from the
device. We're excited to make Kindle available today."

Downloads Content Wirelessly, No PC Required, No Hunting for Wi-Fi
Hot Spots

The Kindle wireless delivery system, Amazon Whispernet, uses the
same nationwide high-speed data network (EVDO) as advanced cell
phones. Kindle customers can wirelessly shop the Kindle Store,
download or receive new content -- all without a PC, Wi-Fi hot spot,
or syncing.

No Monthly Wireless Bills or Commitments

Books can be downloaded in less than a minute and magazines,
newspapers, and blogs are delivered to subscribers automatically.
Amazon pays for the wireless connectivity for Kindle so there are no
monthly wireless bills, data plans, or service commitments for
customers.

Reads Like Paper

Kindle uses a high-resolution display technology called electronic
paper that provides a sharp black and white screen that is as easy to
read as printed paper. The screen works using ink, just like books and
newspapers, but displays the ink particles electronically. It reflects
light like ordinary paper and uses no backlight, eliminating the
eyestrain and glare associated with other electronic displays such as
computer monitors or PDA screens.

Books, Blogs, Magazines and Newspapers

The Kindle Store currently offers more than 90,000 books, as well
as hundreds of newspapers, magazines and blogs. Customers can search,
browse, buy, and download from this wide selection wirelessly from
their Kindle. The same Amazon shopping experience customers are
accustomed to is offered in the Kindle Store, including customer
reviews, personalized recommendations, 1-Click purchasing, and
everyday low prices. Additionally, Kindle customers can download and
read the first chapter of most Kindle books for free.

Kindle customers can select from the most recognized U.S.
newspapers, as well as popular magazines and journals, such as The New
York Times, Wall Street Journal, Washington Post, Atlantic Monthly,
TIME and Fortune. The Kindle Store also includes top international
newspapers from France, Germany, and Ireland, including Le Monde,
Frankfurter Allgemeine and The Irish Times. Subscriptions are
auto-delivered wirelessly to Kindle overnight so that the latest
edition is waiting for customers when they wake up. Monthly Kindle
newspaper subscriptions are $5.99 to $14.99 per month, and Kindle
magazines are $1.25 to $3.49 per month. All magazines and newspapers
include a free two-week trial.

The Kindle Store has over 300 blogs on topics ranging from
Internet and technology to culture, lifestyle, and humor, to politics
and opinion. Examples include Slashdot, TechCrunch, BoingBoing, The
Onion, The Huffington Post, and ESPN blogs. Blogs are updated and
downloaded wirelessly throughout the day so Kindle customers can read
blogs whenever and wherever they want. Wireless delivery of blogs
costs as little as $0.99 each per month and also includes a free
two-week trial.

Holds Hundreds of Books in 10.3 Ounces

At 10.3 ounces, Kindle is lighter and thinner than a typical
paperback and fits easily in one hand, yet its built-in memory stores
more than 200 titles, and hundreds more with an optional SD memory
card. Additionally, a copy of every book purchased is backed up online
on Amazon.com so that customers have the option to make room for new
titles on their Kindle knowing that Amazon.com is storing their
personal library of purchased content.

Built-In Dictionary and Wikipedia

Kindle has built-in access to The New Oxford American Dictionary,
which contains over 250,000 entries and definitions, so readers can
easily look up the definitions of words within their reading. Kindle
customers also have seamless access to the world's most exhaustive and
up-to-date encyclopedia, Wikipedia.org, and its collection of over
2,000,000 articles.

Long Battery Life

Customers can leave the Kindle wireless connectivity on and
recharge approximately every other day, or turn wireless off and read
for a week or more before recharging. Kindle fully recharges in two
hours.

Search

Kindle has a standard-layout keyboard that makes it possible for
users to search the Kindle Store, their entire library of purchased
content, and Wikipedia.org. Customers simply type in a word or phrase
and Kindle will find every instance.

Annotation and Bookmarks

The Kindle keyboard lets customers add annotations to text, just
as they would write in the margins of a book. Customers can edit,
delete and export these notes, highlight and clip key passages, and
bookmark pages for future use. Additionally, Kindle automatically
bookmarks the last page a customer reads of any content on their
Kindle.

Ergonomic Design

Kindle is designed for long-form reading, so it is as easy to hold
and use as a book. Full-length, vertical page-turning buttons are
located on both sides of Kindle, allowing customers to read and turn
pages comfortably from any position. The page-turning buttons are
located on both the right and left sides of Kindle, which allows both
left and right-handed customers to hold, turn pages, and position
Kindle with one hand.

Adjustable Text Size

Kindle has six adjustable font sizes to suit customers' varying
reading preferences.

Personal Documents

Customers can take their personal documents with them on their
Kindle. Customers and their contacts can e-mail Word documents and
pictures directly to their unique and customizable Kindle e-mail
address for $0.10 each. Kindle supports wireless delivery of
unprotected Microsoft(R) Word, HTML, TXT, JPEG, GIF, PNG, and BMP
files.

Comes Ready To Use

When customers order a Kindle, it arrives from Amazon.com ready to
use. There is no software to load or set up. Customers are immediately
ready to shop, purchase, download and read from Kindle.

Amazon is adding new book, periodical, and blog titles to the
Kindle Store every day. Publishers and authors can submit their
content and make it available to Kindle customers by using Amazon's
new Digital Text Platform (DTP), a fast and easy self-publishing tool
that lets anyone upload and sell their books in the Kindle Store. Sign
up today for DTP at http://dtp.amazon.com.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as health and personal care, jewelry and watches, gourmet food,
sports and outdoors, apparel and accessories, books, music, DVDs,
electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.

Amazon Kindle is sold through Amazon Digital Services, Inc.

Forward-Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2006, and all
subsequent filings.