Increasing average revenue per consumer, while reducing customer churn, is a primary concern for mobile carriers today. It is all too easy for consumers to change carriers when they lose interest or find newer and better services. To remain competitive in this environment, mobile carriers must reduce the cost of developing, deploying and managing new services. This will become a critical success factor as data-rich 3G, 3.5G and 4G network systems evolve.

As NGN networks evolve, both the number of subscribers and the potential types of services will increase. It will be imperative that applications are developed on time, with expected functionality. To manage the level of complexity expected in the next five to ten years, existing methods for developing services and delivering them to the mobile carriers for NGN networks must improve. Read this whitepaper to learn more...