Universal Music Group (UMG) and imeem today announced an agreement that
will provide the imeem community with on-demand, interactive streaming
of Universal’s extensive digital music and
video catalog. With this announcement, imeem is the first social
networking company to offer full-length, streaming access to the entire
music and video catalogs of all four major music companies on an
advertising-supported basis.
Beginning today, imeem’s audience of over 19
million users can listen to and express themselves with music and video
from UMG’s digital catalog, which includes
many of the world's top-selling artists such as Kanye West, Amy
Winehouse, Fall Out Boy, 50 Cent, Black Eyed Peas, The Pussycat Dolls,
Gwen Stefani, The Killers, Snow Patrol, Maroon 5 and Nelly, among many
others.
“Universal Music Group is committed to
exploring new ways for consumers to discover and enjoy our artists’
music online,†stated Doug Morris, Chairman
and Chief Executive Officer of UMG. “imeem has
developed an innovative way to make our artists' music a central part of
the social networking experience. More importantly, they’ve
done so the right way -- by working with UMG to provide an exciting
musical experience for consumers, while ensuring that our artists are
fairly compensated for the use of their works.â€Â
“This is a significant step forward for imeem
and a defining moment for social networking and ad-supported music,â€Â
commented Dalton Caldwell, founder and CEO of imeem. “imeem
has pioneered a way to bring fans, bands and brands together in a way
that’s good for everyone. Our agreement with
UMG will make imeem’s media-centric
experience even more compelling and firmly establishes our position as
the leading social media network.â€Â
Today’s news is a milestone for imeem’s
ad-supported social music and media model, which enables artists,
labels, studios, and media companies to make their music and video
freely available for interactive streaming to the imeem community and
share in the advertising revenue. imeem’s
ad-supported model also gives brands and businesses new ways to connect
and interact with a highly-engaged audience of millions of consumers in
the 24-and-under youth demographic. A number of the world’s
largest brands and companies, including Apple, Nike, Microsoft, AT&T
Wireless, Toyota Scion, T-Mobile and Puma, are currently working with
imeem on advertising and brand sponsorships.
imeem now offers millions of songs and videos from all four major music
companies and thousands of independent labels. imeem users can upload
their favorite music, video and photos, search for and stream
full-length audio and videos on-demand, and easily find new content
through social discovery features. The imeem community can also express
themselves with their favorite content by creating and sharing custom
music and video playlists with friends and fans on imeem and on
third-party sites across the Web.
About Universal Music Group
Universal Music Group is the world’s leading
music company with wholly owned record operations or licensees in 77
countries. Its businesses also include Universal Music Publishing Group,
the industry’s largest global music
publishing operation.
Universal Music Group consists of record labels Decca Label Group,
Deutsche Gramophone, Interscope Geffen A&M Records, Geffen Records,
Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury
Nashville, Mercury Records, Philips, Polydor Records, Universal Music
Latino, Universal Motown Records Group, Universal South Records and
Verve Music Group, as well as a multitude of record labels owned or
distributed by its record company subsidiaries around the world. The
Universal Music Group owns the most extensive catalog of music in the
industry, which is marketed through two distinct divisions, Universal
Music Enterprises (in the U.S.) and Universal Strategic Marketing
(outside the U.S.). Universal Music Group also includes eLabs, a new
media and technologies division, and Global Digital Initiatives.
Universal Music Group is a unit of Vivendi, a global media and
communications company.
About imeem
imeem is the leading social media network where users create, recommend
and discover music, film/video, art, and pop culture media and connect
directly with people with similar tastes. By offering innovative media
expression tools and social discovery features, including custom music
playlists, video channels, photo slideshows and blogs, the imeem
community can share their tastes with friends and fans on imeem and
across the Web.
imeem is the first social network to partner with all four major labels
as well as thousands of indie labels and video providers to offer free,
on-demand streaming of all music and video content on an ad-supported
basis. Since the launch of its Web-based service www.imeem.com [1]
in March 2006, the community has attracted over 19 million unique users
each month. imeem was the fastest growing social site in the U.S. in
September and October 20071. To learn more,
visit http://www.imeem.com [2].