O2 UK today announces that it has appointed Matt Ward as Head of Music for O2 UK. Matt joins O2 from Mobix Interactive, where he was head of the Consumer Proposition team responsible for the creation, development and management of consumer-focused mobile live services and will be responsible for music strategy, music services and the continued successful management of all the music customer propositions for O2 UK.

Prior to his time at Mobix, Matt developed 7 years music industry experience rising to Business and Digital Manager for Kickin Music, one of the longest running successful independent labels in the UK. He was responsible for covering all online and mobile deals for Kickin as well as day to day label management. Matt also has experience in record label licensing and compliance, having worked as Music Licensing Consultant for MCPS-PRS.

Grahame Riddell, Head of Content, O2 UK comments: “Having successfully established ourselves in the digital music space and with the integration of music services into sponsorship properties such as The O2 and O2 Wireless Festival, Matt’s appointment will further strengthen the delivery of new and engaging content for our customers. Matt joins O2 with a strong and vibrant background in both mobile content development and the wider music industry. We are extremely excited about having Matt on board and are confident he will ensure O2 customers continue to have access to the latest in digital music on the mobile.”