BOSTON-- (BUSINESS WIRE) -- Modiv Media, a leader in retail interactive media delivery solutions, and Motorola’s enterprise mobility business today announced Stop & Shop customers are the first to use the Modiv Shopper™, a next-generation portable shopping assistant powered by Motorola’s MC17 mobile computer. The handheld device, known as “easySHOP” by Stop & Shop customers, gives shoppers the option for “scan-and-bag” service and provides targeted savings to Stop & Shop customers. An interactive demo of Modiv Shopper is available today and tomorrow (Jan. 14-15) at the Motorola booth, number 1623, at the NRF 97^th Annual Convention & Expo at the Jacob K. Javits Convention Center in New York City.

The deployment of the Modiv Shopper at about 100 Stop & Shop stores in New England enhances the consumer shopping experience by enabling customers to save time and money through self-service. Shoppers benefit from speedy checkout, instant price checks and running totals. Customers also receive tailored promotions based on their individual shopping history, redemption history, in-store location tracking and just-scanned items in aisles.

“The Modiv Shopper serves up a superior shopping experience and value for Stop & Shop, its customers and brand partners alike,” said Robert Wesley, president and CEO of Modiv Media. “With our Modiv Shopper solution, retailers can increase sales and customer loyalty through self-service convenience and relevant marketing solutions while brand marketers can bring real-time, measurable and coordinated media targeting to the in-store experience.”

The device delivers targeted promotions and product information to customers at their “moment of decision” with what to buy when they are in-store. According to the Food Marketing Institute, 70 percent of all shopping decisions are made in the store.

“easySHOP will allow us to better serve our customers, empowering them with more control over their shopping trip while making efficient and smart buying decisions through relevant product promotions and information,” said Christine Dorman, SVP, Operational and Strategic Initiatives & Support Services for Stop & Shop.

"The Modiv Shopper deployment at Stop & Shop addresses customers increasing demand for improved customer service in the grocery segment,” said Mark Self, vice president of retail solutions for the enterprise mobility business, Motorola. "Together with Modiv Media and Stop & Shop, we are in the position to improve the shopping experience and enable customers to make better-informed purchase decisions and retailers to reach the customer with relevant marketing at the point of decision.”

Modiv Shopper offers relevant consumer-driven media and retail operational efficiencies through a time-saving scan-and-bag handheld for shoppers. The Motorola MC17 handheld shopping device includes a large color display that is designed to withstand the rigors of everyday use, including accidental drops and spills.

About Stop & Shop

The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 59,000 associates and operates 389 stores throughout Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey.

About Modiv Media

For brand marketers and retailers looking to influence consumers’ shopping habits and buying decisions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media’s multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers’ mobile phones. Unlike other retail media companies, Modiv Media removes the complexity out of providing the right offers and ads, delivery timing and self-service solutions when consumers are at their “moment of decision” with what, where and when to buy.

With Modiv Media’s multi-touch platform, consumers benefit by saving time and money with self-service options and instant product information, specials and rewards, while retailers can boost operational efficiencies, loyalty and sales. Retail leaders such as Stop & Shop, Giant Eagle, Ukrop’s and Subway rely on Modiv Media for measurable ROI gains.

Modiv Media has received several accolades: 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006; Gold Star Award in Mobile Marketing/CRM Category at MobileVillage’s 2006 Mobile Star Awards; GEM Award for Best Systems and Programs; Innovation Award from the Global Mobile Marketing Association; and the 2005 Global Retail Technology Award for Best In-Store Innovation.

Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com [1].

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com [2].

 

Media:

Modiv Media

Christopher Leary, 617-826-3273

cleary@modivmedia.com [3]

or

Motorola Enterprise Mobility Business

Traci Hoch, 631-738-5426

traci.hoch@motorola.com [4]

or

Fusion PR

Melissa Dolan, 212-651-4236

Melissa.Dolan@fusionpr.com [5]

or

Stop & Shop

Robert Keane, 617-770-6023