Kinetic Mobile, a one-stop solution for mobile marketing solutions, today announces its launch into the UK and US markets.
Kinetic Mobile will offer its clients a full range of mobile marketing services and will have the capability to execute across all mobile channels, including SMS, MMS, mobile Internet, on-device applications, Bluetooth and Wi-Fi. Kinetic Mobile will also offer mobile media planning and buying services.
With an increasing number of consumers spending more and more time out of their homes and using their mobile phones to stay connected, the global mobile marketing sector is set to exceed $13.9 billion in billings by 2011. In young and dynamic sector where new technologies are constantly emerging and practices are evolving, Kinetic Mobile will offer its clients trusted and best of breed mobile marketing solutions.
Kinetic Mobile is being established out of Kinetic Worldwide, the world’s foremost agency at reaching people on the move. Kinetic’s move into mobile builds on its rich heritage of location-based advertising, global presence and relationships with big name brands.
The Kinetic Mobile US office in New York will be led by Global CEO, Michael Collins, previously with Refresh Mobile. Todd Tran, formerly MD for the UK and North America of leading mobile services for Minick, has been appointed MD for Kinetic Mobile in the UK. Tran also served as MD at Flytxt, a leading mobile marketing company.
Eric Newnham, Global CEO of Kinetic Worldwide, commented that “this is an important strategic move for Kinetic and is testimony to our ongoing commitment to understanding and engaging with people on the go.â€Â
Michael Collins added: “Kinetic Mobile provides brands with a one-stop trusted solution for mobile marketing. Our extensive mobile knowledge combined with Kinetic’s deep expertise at reaching people on the move gives us an unparalleled ability to both implement and activate mobile campaigns.â€Â