In an expansive market research survey released by
Magmic Games and Information Solutions Group (ISG), users of mobile
entertainment products on smartphone devices responded overwhelmingly
that smartphone devices provided a superior entertainment experience
than traditional feature-phone handsets.  The results also indicate
that playing games on smartphone devices is becoming the dominant
method of gaming for those users compared to other gaming platforms. 
The survey results represent more than 3,750 consumers that have
purchased games, themes, music and other entertainment products for
BlackBerry® devices or other smartphones.

Key findings of the survey:

·         90 percent of respondents who play games felt that gaming on
a BlackBerry® device or other smartphone device was a superior
experience to that of a traditional feature-phone device

·         91 percent of respondents who prefer playing games on a
BlackBerry® device or other smartphone device said that they would be
unlikely to switch back to a traditional feature phone for
entertainment products, citing the better image quality, larger screen
size, easier controls and easier product downloading all as important
factors

·         Over half (51 percent) of respondents said that they played
games on their BlackBerry® device or other smartphone device more than
on any other type of gaming platform/hardware (computer, console,
handheld, arcade, etc.); among women only, this figure was 60 percent

·         83 percent of respondents fell within the 22-49 age segment

“This survey speaks volumes about the powerful riptide smartphone and
BlackBerry® devices are creating in the mobile entertainment market,”
said Nicholas Reichenbach, executive vice president of publishing for
Magmic Games.  “The results suggest that positive entertainment
experiences on devices are a critical factor in product adoption and
loyalty.  As a result, it is important for mobile carriers, OEMs and
entertainment publishers to continue efforts to offer compelling
entertainment products to mobile customers.”

Other results from the survey:

·         65 percent of BlackBerry® device or smartphone users purchase
a mobile entertainment product (games, themes, music or other products)
at least once every three months

·         45 percent of respondents earned an annual household income
of $100,000 U.S. or more; 63 percent work as business
executives/professionals

·         Puzzle games (e.g. Tetris, Sudoku) were identified as the
most popular game genre, with 60 percent of respondents reporting that
they enjoyed those types of games 

·         41 percent of respondents indicated that they played games
during their workday, with 69 percent doing so primarily during lunch
or other official breaks

·         79 percent of those that play games at work said that they
felt “more relaxed and less stressed out” after playing mobile games,
by far the most cited feeling produced

Respondents were offered 50 percent off their next purchase to complete
the survey.  Additional information from the survey is available upon
request.

*ISG conducted the online survey exclusively for Magmic Games, Inc., a
worldwide developer and publisher of mobile games and entertainment
across all mobile platforms.  Magmic Games owns and operates Bplay.com [1], a direct-to-consumer BlackBerry® device shopping portal, and offers other smartphone products through Magmic.com [2]. 
Randomly selected users were polled from January 25, 2008, through
February 2, 2008. Of the total group surveyed, 70 percent of
respondents were male, 30 percent female.

About Magmic Games

Magmic Games is a world leading developer and publisher of mobile
entertainment with over 80 titles in action, sports, casino, puzzle
retro and multiplayer genres across a variety of mobile platforms. 
Magmic publishes a full range of content, from original IP to
partnering with top entertainment publishers including THQ Wireless,
Glu Mobile, Hands-On Mobile, PopCap Games and Konami.  Magmic houses
some of the biggest titles in the game industry such as Brain-Up, Texas
Hold’em King, Phase 10, Frogger®, Monopoly® Tycoon, Call of Duty®,
Chuzzle, Miner 2049er, Breeders’ Cup World Championships, World Poker
Tour®, the NBA® and NFL®.

About Bplay

Owned and operated by Magmic Games, Bplay is a leading entertainment
portal that offers a robust suite of content that includes games,
music, graphics, themes and lifestyle applications, tailored expressly
for the BlackBerry® device audience. The product offers a white-label
solution for carriers to direct customers to a branded Web store front
and an on-deck icon for easy downloading of content. For more
information on Bplay, visit www.bplay.com [3].