Thumbplay(R) (www.thumbplay.com), the largest and fastest growing
mobile entertainment content destination in the U.S. (Nielsen Mobile,
Q3 and Q4 2007), today announced it has signed a new digital
distribution agreement with SONY BMG MUSIC ENTERTAINMENT, one of the
world's leading global music companies, to add more than 7,000 pieces
of content from SONY BMG's artists to Thumbplay's already diverse
mobile entertainment content catalog.

Through this relationship, Thumbplay's more than 4 million unique
consumers will be able to access ringtones, music videos, wallpaper,
voice clips and mobile games from SONY BMG's extensive artist rosters,
which include some of the greatest superstars of today, as well as
some of the most important and influential recordings in history.

"The popular artists signed with SONY BMG's labels are a
compelling addition to the Thumbplay catalog," said Are Traasdahl,
Thumbplay's CEO and founder. "This deal reinforces Thumbplay's
position as the leading U.S. provider of mobile content to consumers
who are looking to discover and manage their personalized mobile
entertainment experience."

With more than 80,000 pieces of mobile entertainment content under
license, including ringtones, wallpapers, games, videos, voice tones
and text-based services, Thumbplay has built a strong consumer
following and gained broad recognition as a leader in the
direct-to-consumer mobile content space. During the last quarter of
2007, Thumbplay announced deals to integrate its mobile entertainment
content catalog into the Web and mobile portals of AOL and MSN Mobile,
as well as iLike and Qloud, two of the Web's leading social music
discovery services.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint
venture with a roster of current artists that includes a broad array
of both local artists and international superstars, as well as a vast
catalog that comprises some of the most important recordings in
history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G.
and 50% owned by Sony Corporation of America.

About Thumbplay

Thumbplay, Inc. is defining the mobile entertainment experience
for U.S. consumers. As the largest and fastest growing mobile
entertainment content destination, Thumbplay gives consumers access to
the broadest and deepest catalog in the industry, spanning audio,
video and gaming content from the leading music labels and artists,
game publishers and media companies. Its innovative delivery and
marketing platform makes it easy for users to discover, manage, store
and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September
2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital
Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New
Enterprise Associates and Meritech. More information can be found at
www.thumbplay.com.