Today, CBS Mobile and Aggregate Knowledge announced they are teaming up
to offer first-of-its-kind discovery and recommendation technology on
mobile web sites. By drawing on the collective wisdom of mobile web
users, CBS will be able to deliver consumers better targeted and
relevant content, thereby making the experience more user-friendly.

“We’re constantly
pushing to make our mobile content and advertising as relevant as
possible,” said Jeff Sellinger, Executive Vice
President, CBS Mobile. “Behavioral targeting
on mobile phones is the next frontier in achieving this because the
smaller the screen, the more relevant the content needs to
be. Furthermore, in learning from our partnership with Aggregate
Knowledge, in time we hope to deliver other even more highly-relevant
and targeted ads, services and applications to our mobile customers and
visitors. All this comes on the heels of our recent announcement of
being first with location-based mobile advertising.”

In its first step, this partnership between Aggregate Knowledge and CBS
Mobile will allow any user visiting the CBS Mobile News web site
(wap.cbsnews.com) to see and receive content recommendations based on
what is being viewed, clicked and read -- anonymously and in aggregate
-- by mobile users with similar interests. For instance, if a user reads
an article about “super delegates”
they might be led to a story about the upcoming democratic primaries
because others who read about the super delegates went on to read about
the primary.

Consumers will see article suggestions initially in the form of “Your
Headlines” functionality. Because content
suggestions are user-driven, they change throughout the day based on
natural shifts in interest from morning news, to feature articles, to
breaking stories and trends.

“We are thrilled to partner with CBS Mobile
to showcase one of the biggest advancements in mobile content delivery,”
said Paul Martino, CEO and founder of Aggregate Knowledge. “We
believe the success of mobile marketing and advertising is predicated on
how easy it is for people to navigate and engage with mobile content.
That’s why mobile discovery is so important.
You only have one moment to capture a visitor’s
attention and there’s no better way to do
that than showing them the right content, based on where they are, and
what others are doing.”

Aggregate Knowledge will initially deploy the Pique Discoveryâ„¢
Window to deliver content recommendations for the CBS Mobile news site.
CBS Mobile news is one of the most highly-trafficked mobile web sites in
the United States. Consumers can experience CBS Mobile content
recommendations on any type of mobile browser across all major mobile
carriers in the U.S.

About CBS Mobile

CBS Mobile, a division of CBS Interactive Inc., is charged with building
CBS Corporation's wireless business across entertainment, sports and
news for CBS, The CW, and CBS Paramount Television. As part of this
mission, CBS Mobile offers consumers some of the most innovative and
best-of wireless content available today, ranging from the nation's
first mobile video alerts for CBS Mobile News, CBS Sports Mobile and
entertainment properties, to some of the nation's largest mobile Web
sites, made-for-mobile video on all major carriers, a 24/7 mobile
television network, and partnerships with the world's more leading edge
mobile technology and ad targeting companies. CBS Corporation
(NYSE:CBS.A) (NYSE:CBS) is the parent company of CBS Interactive, Inc.

About Aggregate Knowledge

Aggregate Knowledge provides the Pique Discoveryâ„¢
Network. The Pique Discovery Network is a network of web sites where
people discover content and products based on what is being viewed and
bought on the web. Pique Network offerings help customers increase
revenue from their sites, attract and convert customers, and deliver
engaging and memorable discovery experiences. Pique Discovery Network
customers include Washington Post, LA Times, The Health Central
Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and
Vinfolio. Aggregate Knowledge is funded by premier venture capital firms
Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.