Mobile content back-up service provider FusionOne announced an agreement with technology solutions provider Qualcomm to license its proprietary MightyBackup application transfer client server module across all BREW operators. According to FusionOne, MightyBackup provides mobile subscribers with the option to re-downloading licensed applications when they upgrade or change handsets--the service wirelessly backs up phone address books and other licensed content to FusionOne's secure data center, keeping user information up-to-date and automatically transferring records from one device to the next.

MightyBackup promises operators increased brand loyalty and customer retention as well as improved revenues via efficient device migration and backup--a new study conducted by FusionOne reports that 44 percent of mobile subscribers who delay upgrading to new devices cite the absence of an easy means to transfer content, while only 13 percent repurchase some or all of their licensed content when they do replace their existing handset.

"No one in the world has been able to crack licensed content migration from one phone to the next until now," said FusionOne CEO Mike Mulica in an interview with FierceMobileContent. "It seems relatively mundane, but it's the basis of everything--if consumers can't have a seamless relationship with their content, the industry is not going to grow the way that it can."