ABC.com is launching new widgets around popular primetime shows
including "The Bachelor: London Calling," "Brother's & Sisters,"
"Desperate Housewives," "Grey's Anatomy," "Samantha Who?" and "Ugly
Betty." These join the already popular widgets for "Dancing with the
Stars" and "Lost." In addition, as part of the network's "Start Fresh"
marketing campaign, the Watch a Video, Plant a Tree promotion allows
users to positively impact the environment by watching videos via
ABC.com widgets.

Building upon the success of ABC.com's "Lost" and "Dancing with the
Stars" widgets, which each average over 170,000 daily views, the new
widgets are designed to provide another way for viewers to experience
and share their favorite shows online. The embeddable widgets will
allow fans to add exclusive ABC.com content to their blogs, webpages
and social networking sites, including iGoogle, MyYahoo, Facebook and
MySpace. Each widget will include video clips, photos, news alerts and
mobile versions, and links back to ABC.com's Emmy Award-winning
broadband player for viewing of full episodes.

In support of the spring-themed "Start Fresh" campaign on ABC
promoting the return of new episodes, ABC and the Arbor Day Foundation
are teaming up to plant trees. For every ten videos watched from any
ABC widget beginning April 7 through April 30, a tree sapling will be
planted, with the goal of planting up to 100,000 trees. Progress can be
seen via counters on the widgets Additional information on Watch a
Video, Plant a Tree and the Arbor Day Foundation can be found on
ABC.com.

About the Arbor Day Foundation
The Arbor Day Foundation is the largest nonprofit tree-planting
organization, with nearly one million members and countless supporters
planting more than 10 million trees per year. We strive to advance the
celebration of Arbor Day, our nation's oldest environmental holiday.
Arbor Day is celebrated in all 50 states and in countries around the
world.

Source: ABC