Men’s Health, the largest men’s lifestyle magazine
brand in the world, has partnered with SnapTell [1],
the leading provider of image recognition-based mobile marketing solutions, to
create the first fully interactive advertising magazine in America. Men’s
Health’s July/August summer issue, hitting newsstands June 24, will
feature enabled or “live” ads for readers to receive real-time
promotional information from advertisers.

 

Using
SnapTell’s Snap.Send.Get mobile marketing technology, readers will snap a
photo of any advertisement in the issue with their cell phone or photo-enabled
mobile device to send (or short code) to SnapTell, where an immediate
promotional bounce-back will be sent to their phone. The initiative offers a
great deal of flexibility for marketers to provide instant brand messaging,
sales incentives such as product samples and discounts, sweepstakes
information, and links to websites, photos and videos—at no cost to the
advertiser. The technology is compatible with all cell phone providers and does
not require special software for downloading advertiser images.

 

“The
partnership provides a benefit to both consumers and marketers—it’s
a unique opportunity for our advertisers to have an immediate, direct
conversation with our readers,” said Jack Essig, VP/Publisher of Men’s
Health, “and for consumers to realize a more interactive experience
with our brand. We want to show agility in the digital space and true
accountability for our clients.”

 

“Men’s
Health is a great vehicle for advertisers to reach millions of men
nationwide,” said G.D. Ramkumar, co-founder and CTO of SnapTell.
“We are thrilled to be working with such a marquee publishing house and
believe their audience will enjoy the ability to get desired information on the
go.”

 

Advertisers
already participating in the July/August issue include Axe, Samsung, Westin,
and PowerAde.

 

About Men’s Health(www.menshealth.com [2])

Men’s
Health is the largest men’s lifestyle magazine brand in the
world with 38 editions worldwide. Published 10 times a year in the U.S. by
Rodale, Men’s Health is the best-selling men’s magazine on
newsstands, each month providing its 11 million readers with the latest
information on all aspects of a guy’s life including health, fitness,
fashion, nutrition, relationships, travel, technology and finance. The magazine
has garnered numerous accolades in the industry including several appearances
on Advertising
Age’s “A List”, Adweek’s “Hot List” and
Capell’s Circulation Report, which recently named the
magazine “Best Newsstand Performer of the Decade.” Men’s Health
Editor-in-Chief David Zinczenko was just named “Editor of the Year”
by Adweek
shortly after the title secured the top spot on their “Brand Leaders Hot
List” in 2006. The magazine has also received a National Magazine Award
in the personal service category. In 2004, Men’s Health launched
Best Life, the fastest-growing magazine for discerning, accomplished men and
also publishes several branded books, DVDs, special interest publications and
the online subscription service www.menshealthtrainer.com [3].

 

About SnapTell

SnapTell is
revolutionizing the way consumers and marketers connect. Using a camera phone
and SnapTell's innovative image-recognition technology, users can easily and
instantly access requested information and content. Marketers can effortlessly
create high-impact campaigns using existing collateral and can alter their
messaging on the fly in response to SnapTell-provided actionable metrics.
Currently, the company is in discussions with major brands and agencies with
SnapTell solution deployment expected in the upcoming weeks. For further
information on the company visit: http://www.snaptell.com [4]