Tira Wireless today announced that its extensive device database is
now available to mobile developers and publishers around the globe
through its latest offering, Tira modd(TM). The culmination of more
than six years of research and development - including extensive
experience porting over 500 mobile applications to create more than
30,000 unique builds - Tira modd is the most comprehensive source of
in-depth handset information on the market today. This continually
growing database currently contains data on 17,211 unique
device/operator combinations from more than 1,257 handset models
offered by 54 manufacturers.
"Our comprehensive device database has always been at the heart of
our industry-leading content porting and deployment solutions," said
Juan Dewar, CEO of Tira Wireless. "By making this resource available to
the mobile community, we are helping level the playing field for new
entrants to the market and dramatically lowering the overall costs of
mobile content creation."
Unlike application development for more traditional computing
platforms - e.g. the PC or the Web - mobile development requires
in-depth mobile device knowledge to plan which devices, operators and
geographies to target for development, porting and successful
deployment. The high cost of building and maintaining a broad and deep
database that is continually updated as new handsets are introduced to
the market puts it out of reach for the majority of content providers
who want to get their applications onto mobile phones. The cost of
acquiring devices can easily run into the hundreds of thousands of
dollars; and the man hours and complex systems required to build,
validate and maintain the data is equally as expensive. Tira modd
provides an effective, reliable solution to this problem at a fraction
of the cost.
"Developers will appreciate our in-depth characterization of each
device and the way in which operating environments, such as Java ME
(the most ubiquitous mobile application environment, have been
implemented. For example, we make it easy for developers to understand
the various Java APIs, configurations and unique implementations on
this global mobile platform," explained Dewar.
Tira modd is available in three versions:
- Standard Edition: Available as a downloadable client for Windows PCs, with advanced query and data export capabilities;
- Enterprise Edition: An open API offered as a web service for
developers looking to integrate the database into applications; it also
includes an OEM option for customers that want to re-sell the data;
- Go Mobile Edition: A web-based version, freely available to members of the Tira Go Mobile Community [1].
"As a mobile ad network serving top brands and media properties,
Greystripe has to ensure that our products work flawlessly across as
many handsets as possible. Achieving this goal has been made much
easier, thanks to Tira modd," said Andy Choi, CTO and Founder of
Greystripe. "Acquiring the same handset information that Tira modd
provides would incur huge costs, in terms of both man hours and
handsets. Now that we have Tira modd at our disposal, it opens up a
whole new world of possibilities for our roadmap of mobile ad products."
In addition to being the most complete device database available in
the market, Tira modd is also open. This mobile open device database
platform combines tools and processes to acquire, characterize and
share mobile device data from around the world. For example, automated
Device Profilers (which will be available at the Tira Go Mobile Community [2]
developer portal at the end of April) can be downloaded onto mobile
handsets and used to acquire device information which is validated when
submitted to Tira Wireless. Using these built-in mechanisms, members of
the developer community will be able to contribute data to Tira modd on
an ongoing basis.
Tira modd is backed by a dedicated device team that is constantly
profiling new devices and validating device characteristics acquired
from multiple sources, including handset manufacturers, mobile
operators and the broader community. With all data being vetted for
accuracy and quality, the database is billed as the most reliable
source of device data.
"Device knowledge is key to our mobile deployment plans. For an
efficient development and deployment system, we need to have a thorough
knowledge of target devices in the market and the operators who support
those devices," said Salil Bhargava, CEO of Jump Games. "Now, with Tira
modd, we have this wealth of device information at our fingertips. This
will definitely ensure our processes will undergo radical change, our
global deployments become much more effective and our execution vastly
smoother."
Additional information on Tira modd is available at http://www.tirawireless.com/modd [3].
About Tira Wireless
Tira Wireless provides application developers and publishers with a
portfolio of tools, processes and best practices that manage the
creation of mobile content and speed its delivery to market. The Tira
Mobile Content Lifecycle Management solution helps overcome the
challenges of mobile deployment by facilitating the market planning,
development, adaptation, testing and distribution of mobile content.
Tira Wireless enables organizations such as Sony Pictures
Entertainment, Superscape, AccuWeather.com and Jump Games to more
effectively embrace the mobile market. Founded in 2001, Tira Wireless
is a venture-backed company headquartered in Silicon Valley, with
offices in Toronto and Ukraine. Visit www.tirawireless.com [4] for more information.
NOTE: Tira Wireless is a registered trademark. Sun, Sun
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