Action
Engine® Corporation [1], The On-Device Portal (ODP) Company™, today
announced the release of Version 5.0 of the company's Open Mobile Software
Development Kit (SDK). Using the Action Engine SDK, developers can leverage
their existing knowledge of .NET programming languages and standard XHTML
elements to create their own mobile applications.
Unlike other ODP companies, Action Engine's SDK does not require developers
to learn proprietary programming languages or recompile their code for each
supported device. With the Action Engine SDK, developers just write the
application once and then have it run across all the different device types
Action Engine supports, which currently include: Java, BREW, Windows Mobile
and RIM devices.
Version 5.0 of the SDK utilizes Action Engine's unique 'plug-in'
architecture. A plug-in is the actual markup code that is responsible for
describing the layout of screen objects and menus for each mobile
application as well as the functions of each screen. Plug-in code is also
used to connect to a content provider's data feed and transform the data
for mobile consumption. Using this plug-in architecture, developers can
easily make changes to an ODP, adding a new service or changing the look
and feel of the user interface without having to edit the underlying
platform code.
"By utilizing open standards and development environments, Action Engine
resolves the complexities of mobile application creation so developers
don't have to," said Steve Roberts, Chief Product Officer, Action Engine.
"By addressing the challenges of usability within our Mobile Application
Platform, developers only need to build simple plug-ins to the platform to
deliver consumer-friendly mobile applications in unprecedented timeframes."
Key Benefits of Action Engine's Open SDK include:
-- Open, Intuitive Development Approach - XHTML support enables
developers to leverage existing knowledge and skill sets. Declarative
markup language offers an easier and faster development approach compared
to compiling in native Java or C/C++. Also, unlike alternative SDKs which
force developers to license a proprietary development environment, the
Action Engine SDK gives developers a choice in which development
environment they use.
-- No Device Porting - The Action Engine SDK enables a developer to
simultaneously support Java, BREW, Windows Mobile and RIM devices from the
same user experience code. This cross-platform approach achieves fast mass-
market device support without building multiple applications or recompiling
code for each type of device. The SDK also simplifies testing requirements
by allowing developers to test for the look and feel of the application
rather than spending time to test individual feature functionality.
-- Intuitive Development Approach - Action Engine exposes APIs and XML
tags that enable developers to easily integrate with native phone features,
like the dialer, native SMS messaging, contacts and calendar, without
learning device specific APIs.
Application developers who use the Action Engine Open Mobile SDK can build
applications and on-device portals that leverage the features inherent to
the Action Engine Mobile Application Platform including:
-- Community features such as built-in support for instant messaging and
discussion boards
-- Usability features such as a carousel UI design options, dropdown
menus, integration with phone functions, built-in media player support and
the saving of content for offline viewing
-- Monetization features including the insertion, rotation and tracking
of advertisements
Action Engine licenses their Mobile Application Platform to media companies
and mobile operators who want to create mobile applications and on-device
portals that deliver a superior user experience to consumers. As part of
the licensing agreement, Action Engine customers can enhance their mobile
applications by opening the Action Engine SDK to third party developers.
For more information on the Action Engine Open Mobile Software Development
Kit, please visit http://www.actionengine.com/map.html [2] or email
developer@actionengine.com [3].
About Action Engine
Action Engine, The On-Device Portal (ODP) Companyâ„¢, enables media
companies and network operators to build, deploy, monetize and manage
highly personalized and intuitive suites of mobile applications that
deliver a superior user experience. Action Engine's best-in-class ODP
platform incorporates intelligent mobile advertising, support for mass
market handsets and broad management capabilities that increase
profitability, lower cost of ownership, speed time to market and drive
brand-awareness. As the acknowledged market leader in ODP technology,
Action Engine has successfully deployed its award-winning software for
numerous companies including AOL, The Wall Street Journal.com,
MarketWatch.com, Barron's.com, MSNBC.com, Sports Illustrated, Golf.com,
TiVo, Sprint, and Verizon Wireless. Additional information is available at
+1 (425) 498-1500, info@actionengine.com [4], and www.actionengine.com [5].
Action Engine is a registered trademark, and Action Engine Mobile
Application Platform, On-Device Portal Company, and Brand-n-Go are
trademarks of Action Engine Corporation. All other names, brands, or
products may be trademarks or registered trademarks of their respective
owners.