LITTLETON, Mass.--(BUSINESS WIRE [1])--LiveWire
Mobile, Inc. [2], a subsidiary of NMS
Communications Corporation [3] (NASDAQ: NMSS) and a global provider of
managed personalization services for mobile operators, today announced
that its managed ringtone service has launched on 3 UK.

The new service is integrated as part of the new 3MusicStore and
features Web and WAP storefronts which provide access to full-track
music downloads, music video downloads, and ringtone services.

The 3MusicStore currently features more than 1.5 million tracks and
10,000 music videos. LiveWire Mobile’s service
will add an additional 25,000 ringtones -- all available for purchase on
customers’ mobiles or online at www.three.co.uk/music/ [4].

As part of the launch, LiveWire Mobile has revamped the 3MusicStore to
provide a truly integrated user experience. The result enables 3
customers in the UK and in Ireland to shop for their favorite mobile
music content under one central storefront. From there, customers can
shop for specific content, select different music genres, or focus on
particular artists and quickly see all available content regardless of
content type. Other key features of the new service include an
integrated search engine and the addition of AMG editorial content for
enhanced music discovery with artist images, biographies and album
reviews.

LiveWire Mobile’s Achieve marketing team will
provide day-to-day support of the storefront including music
programming, store merchandising, cross-content promotion and up-selling
campaigns.

“LiveWire Mobile’s
ability to provide music, video and now ringtone services to 3
underscores operators’ growing demand for a
portfolio of personalization services delivered through an integrated
storefront,” said Joel Hughes, president,
LiveWire Mobile. “In our offering, we have
consolidated the service silos that exist today to create an integrated
and compelling offer which will lead to higher levels of service
adoption, usage and operator profits.”