Cellfire Inc., the only nationwide mobile coupon and discount offer service, today announced that Stage Stores, Inc. (NYSE:SSI) will promote back-to-school savings at three of its retail brands-Bealls, Palais Royal, and Stage-with a mobile coupon campaign on the Cellfire platform. Using Cellfire mobile coupons, shoppers can enjoy exclusive deals on fashion and footwear at 398 Stage Store retail locations within Arizona, Arkansas, Colorado, Kansas, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma, and Texas.
"Consumers are becoming more dependent on their cell phones, and we want them to depend on us for valuable savings to stretch their dollar," said Tom Kail vice president, marketing of Stage Stores. "We believe that offering mobile coupons is an innovative and effective way for us to reach our Juniors and Young Men's customers and to demonstrate our continued commitment to be the retail destination of choice for value-conscious consumers."
Recognized for bringing brand name apparel, accessories, footwear and cosmetics to small and mid-size towns and communities throughout the U.S., Stage Stores will deliver unique discounts to Cellfire users every two weeks, through September 1, as part of an integrated marketing campaign during the back-to-school season. Consumers will be alerted to the unique savings opportunity by mentions in Stage Store weekly ads, online, as well as in-store.
Consumers can take advantage of the savings by subscribing to Cellfire's mobile coupon service at Cellfire.com or they can send a text message for the appropriate retail brand to the Cellfire short code, 22888, to receive instructions on how to access the offers on their phone:
* For Bealls offers, text BEL to 22888
* For Palais Royal offers, text PAL to 22888
* For Stage offers, text STG to 22888
Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan.
"While traditional media remains an important component of the overall marketing mix, retailers are turning towards mobile coupons to engage consumers beyond traditional media," said Brent Dusing, CEO of Cellfire. "With the addition of Stage Stores, Cellfire continues to position itself as the leading choice for advertisers looking to increase the reach of their marketing promotions through the mobile medium."
Consumers access the Cellfire service through an easy to use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category, save the offers they want to use later, or select the offer they want to use immediately. Cellfire users are provided with a unique redemption code that is shown at the time of a transaction. Users simply click on the coupon they want to use and show it to the sales clerk for redemption at the point of purchase.
About Cellfire
Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.
About Stage Stores, Inc.
The Company operates under the Bealls, Palais Royal and Stage names throughout the South Central and Southwestern states, and under the Peebles name throughout the Midwestern, Southeastern, Mid-Atlantic and New England states. For more information about Stage Stores, visit the Company's web site at www.stagestores.com.