GeoSentric Oyj's
(NASDAQ OMX: GEO1V), GeoSolutions BV Business Unit (GyPSii), the market-leading
mobile digital lifestyle application and geo-mobility social networking platform, today
announced it has entered into a multi-year worldwide agreement with Samsung Electronics
Co., LTD, a world leading provider of telecommunication network systems and handsets.
Under the terms of the agreement, GyPSii will provide technology, products, worldwide data
center infrastructure, and GyPSii branding rights to Samsung, on a worldwide non-exclusive
basis for a range of Samsung products. GyPSii's leading mobility digital lifestyle application
will be initially be bundled on Samsung's Omnia (SGH-i900) and SGH-i780 as an embedded
application. Samsung's customers will be able to take full advantage of the location-based
social networking digital lifestyle features of the GyPSii suite and create and share user
generated content (UGC) with GyPSii's global user community, and other interoperable social
networks such as Facebook. The agreement has provisions for revenue sharing between
GyPSii and Samsung, utilizing the business models enabled by GyPSii.
"This is an industry-defining event for mobile social networking and geo-location based
services." said Dan Harple, CEO at GyPSii. "Our Distribution and partnership agreement with
Samsung is further validation of our business model, our technology and our go-to-market
distribution model. We continue to build momentum, and are rapidly giving millions of users
access to GyPSii, worldwide, across an increasing array of mobile and Internet-connected
devices.
He added, "This distribution and partnership agreement brings GyPSii to millions of new
users, enabling us to penetrate new markets, expand our global footprint and leverage the
strength of the Samsung brand to drive marketing, distribution and new revenue streams."
As the world's second largest mobile manufacturer, Samsung will provide the new GyPSiienabled
handsets on a global basis. The application will be made available to users in
numerous local languages, with GyPSii providing the global infrastructure and operating
platform to Samsung customers. GyPSii's PlaceRankTM technology will be utilized to deliver
highly contextual and personally relevant user generated content, regional POI (points of
interest) and location-targeted advertising to users.
"Social networking and location-based services on the mobile phone are now mainstream, so
we looked to emerging innovators in the industry to support and deliver these value-added
services," said WS Lee, Vice President of R&D, at Samsung Electronics Mobile Business.
GyPSii currently interoperates on Symbian, Windows Mobile, and BlackBerry devices, as well
as the Apple iPhone, along with browser-based Internet connected devices. It can be
accessed on the web at www.gypsii.com or a compatible phone's mobile browser at
www.gypsii.com/m.
About GeoSentric Oyj (GyPSii)
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application and geo-mobility social
networking platform: connecting people, places and communities across networks and devices. GyPSii
provides a geo-location social networking platform and services for mobile and web Internet-connected
devices. Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North
America, Europe and Asia Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX:
GEO1V)). For more information, visit www.gypsii.com.
© 2008 GyPSii Inc. All rights reserved.