Mobix Interactive, a pioneer in mobile video and TV, and Rhythm NewMedia, the award-winning provider of ad funded mobile video services, today announced the launch of a new partnership which will enable Rhythm to sell advertising into Mobix's Adrenalin ecosystem whilst also enabling Rhythm's advertising campaign management system to offer a targeted ad-serving solution for its own inventory.

Initial projects, including Adrenalin customers Kontraband and Warner Music Entertainment's Comedybox, will provide mobile subscribers worldwide with ad-funded mobile entertainment.

Mobix's Adrenalin ecosystem supports ad-funded, ad-supported and premium content serving the distribution and monetization needs of media owners. Rhythm NewMedia's proprietary algorithm enables targeted advertising, driving higher CPMs, while detailed reporting and analysis is provided to support the return on investment for advertisers.

"Rhythm NewMedia has demonstrated that they can secure a high quantity of premium advertising inventory which, coupled with the capabilities within Adrenalin, will ensure media owners can get access to both premium and ad-funded business models. It demonstrates a further step in cementing advertising as a key part of Adrenalin's growing ecosystem," said Damian Mulcock, CEO, Mobix Interactive.

"We are extremely excited by this burgeoning relationship and confident that, working alongside Mobix, we can offer brands the ability to better communicate with their consumers through dynamically targeted mobile ads," commented Owen Hanks, Senior Director EMEA, Rhythm NewMedia.

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About Mobix:

Mobix provides the enabling technology and media services to deploy ad-enabled mobile video & TV businesses for network operators, media owners and advertisers worldwide.

We work with some of the world's leading network operators such as O2, 3 and T-Mobile and global media owners such as Warner, Turner, and Universal all of whom leverage our technology and broad range of media services to offer a comprehensive mobile media solution.

We strive to deliver value through innovation, expertise and results which has enabled us to build long term partnerships with our clients, as we lead them through the new generation of media consumption.

About Rhythm NewMedia:

Rhythm NewMedia is the leading provider of ad funded mobile video services, offering ad serving, ad sales and content sourcing. Rhythm works with top operators, brands, advertising agencies and content providers to maximize customer satisfaction and revenues at every step. With years of experience delivering dynamically targeted mobile campaigns, Rhythm accurately measures the impact of brand campaigns with a patent-pending measurement system and provides extensive reporting to advertisers, content partners and operators. Leading mobile operators including 3-UK, Vodafone Spain, Orange UK, T-Mobile-UK and two of the largest US operators are currently using Rhythm, with several more coming. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information visit: www.RhythmNewMedia.com