NEWS RELEASE

Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging

New York; London, UK; Singapore and Sao Paulo, October 28, 2008 - The Mobile Marketing Association (MMA) (www.mmaglobal.com [1]) today announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008. 

www.mmaglobal.com/mobileadvertising.pdf [2].  The MMA has also published a Mobile Advertising Overview white paper (www.mmaglobal.com/mobileadoverview.pdf [3]) as well as an Applications white paper (http://www.mmaglobal.com/mobileapplications.pdf [4]) for educational purposes.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit

www.mmaglobal.com [5].

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FOR MORE INFORMATION:

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
P:+1 949 608 0276
E: valeriec@globalresultspr.com [6]
E: kwoodard@globalresultspr.com [7]

Jen Allen or Louise Amon

Mi liberty Ltd

P: +44 20 7751 4444

E: jallen@miliberty.com [8] 

E: lamon@miliberty.com [9]