Virgin Mobile USA todayannounced the launch of Virgin Mobile Festival's 2008 Streaming Videos,available exclusively on the Virgin Mobile USA Shuttle and on Helio By VirginMobile handsets without an additional content charge* to Virgin Mobile USA andHelio customers. The 2008 Virgin Mobile Festival's Streaming Videos, sponsoredby Ford Sync, are the first performances from a major festival made availableon a mobile platform. Virgin Mobile USA customers with the Shuttle handsetand Helio customers using the Ocean, Mysto, Fin or Heat can access thesevideos using their handsets. Performances from the 2008 Virgin MobileFestival are also available for viewing online onhttp://www.music.msn.com/inconcert.
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Performances by a wide variety of artists from the celebrated 2008 VirginMobile Festival are available on handsets including: Iggy Pop, KT Tunstall,The Offspring, Sharon Jones & the Dap Kings and Rodrigo Y Gabriela.
The debut of the 2008 Virgin Mobile Festival's Streaming Videos on bothVirgin Mobile USA and Helio By Virgin Mobile cell phones gives customers ataste of the popular annual music event and marks Virgin Mobile USA'sintegration of new music content onto increasingly sophisticated mobiledevices.
"Music has always been a passion point for our customers. We continue tobreak new ground, offer cutting-edge music content and satisfy the way peopleconsume music content through their mobile phones," said Ron Faris, Directorof Brand and Partnerships for Virgin Mobile USA. "Streaming these festivalperformances is another way to deepen the engagement between fans and bandswith exclusive mobile entertainment."
To access the videos, Virgin Mobile USA customers should visit theVirginXL menu, select "Video Player" and then choose "Virgin Mobile Festival."Helio members should visit to the video homepage and click on "Virgin MobileFestival videos" or enter VMFEST (863378) on the handset. These complimentaryvideos will be available on the handsets through December 31, 2008.
*Virgin Mobile USA customers who are not opted-in to VirginXL will need topay a 15 cent charge for access. Helio customers who are not part of the "AllIn" Plan will need to pay the A La Carte data charge of 5 cents per 1 kb ofdata.
About Virgin Mobile USA
Virgin Mobile USA, Inc. (NYSE: VM), through its operating company VirginMobile USA, L.P., offers more than five million customers control, flexibilityand choice through Virgin Mobile's Plans Without Annual Contracts and postpaidofferings through Helio By Virgin Mobile, with national coverage for bothpowered by the Sprint PCS network.
Virgin Mobile USA is known for its award-winning customer service, with90% of its own customers reporting satisfaction. Virgin Mobile USA allowscustomers to earn free minutes in exchange for viewing advertising contentonline through the innovative Sugar Mama program. Virgin Mobile USA's fullslate of smart, stylish and affordable handsets are available at approximately40,000 top retailers nationwide and online at http://www.virginmobileusa.com/with Top-Up cards available at more than 140,000 locations. Helio's advanceddevices like the Ocean and unlimited All-in voice plans can be explored athttp://www.helio.com/.
SOURCE Virgin Mobile USA, Inc.