Mobile operators have the content, the high-speed networks and data-capable devices, but where are the droves of customers using data services? 2007 will see a greater emphasis on helping customers better interact with devices and content. Easy discovery is the name of the game. If a customer can't find what they are looking for, they simply won't use a service. We know of at least one major announcement coming down the pipe in this area. Look for a host of players in the wireless data ecosystem work to make devices and user interfaces more intuitive.