Press Release: Now With Obopay: Kids Under 18 Can Engage in Mobile Payments

Now With Obopay: Kids Under 18 Can Engage in Mobile Payments

New Kid and Family-Friendly Features Blend Financial Independence for Youth
With Parental Control

REDWOOD CITY, Calif., Feb. 20 /PRNewswire/ -- Obopay, the first
provider of comprehensive mobile payment and social money services in the
U.S., today announced a new Sponsored Accounts feature that allows anyone
under 18 to benefit from the fun, convenience and security of sending and
receiving money in real time via the mobile phone. Through this new family
enhancement, parents can provide each child with an Obopay account linked
to his or her own mobile phone. With Obopay, kids can now enjoy the freedom
of spending cash in a cool new way, while parents get the tracking and
control they need to ensure fiscal guidance.
"As more consumers fell in love with Obopay's mobile payment service,
parents began asking for a way to get their kids involved," said Ramy Mora,
vice president, consumer marketing. "With our new Sponsored Accounts
feature, those under 18 are able to get in on the fun, and parents rest
easier knowing their kids will always have cash in hand when it's needed
most."
Recent Obopay consumer research found that more than 70 percent of
today's youth in the U.S. carry a cell phone and that they are more likely
to carry a cell phone than their wallet or keys. Teenagers and
schoolchildren who are granted access to Obopay can:
* Spend their allowance more easily in a digital society; i.e. iTunes,
Amazon and other popular sites;
* Have real-time access to emergency funds;
* Always have their lunch money;
* Learn fiscal responsibility
As part of its service enhancements, Obopay is also now offering a new
Refer-A-Friend program that rewards users who refer their friends with $5
for each successful referral.
Obopay's consumer service, which is enjoying rapid deployment and
consumer adoption in the U.S., allows mobile phone subscribers to send
money, give gifts, pay each other and make purchases from their mobile
phone. The comprehensive solution provides customers with a real-time,
secure, mobile peer-to-peer payment service.
To learn more these and other service features, please visit
http://www.obopay.com .
About Obopay
Obopay has delivered the first comprehensive mobile payment and social
money services in the U.S. The services are enjoying rapid growth among
active, on-the-go consumers who want to easily and instantly get, send,
spend and track money directly via any mobile phone, anywhere, anytime.
Obopay was founded in 2005 and is based in Redwood City, Calif. For more
information, please visit http://www.obopay.com .
Media Contact:

Chris Blake
MSR Communications
(415) 989-9000
chris@msrcommunications.com