Get Personal: Capitalize on your Subscriber Data with a Unified View

Service providers today are challenged by providing their customers with connectivity, communication, and entertainment.

Making communications personal and relevant today means wisely leveraging existing customer interactions directly and indirectly to grow a user profile knowledge base. In this IDC whitepaper, sponsored by HP, we discuss the role of user profile management and the SPs' efforts to manage, enrich, capitalize on, and provision user information across multiple databases.


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