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IT and Marketing: Extreme Collaboration


Hosted by:
David Weldon,

The relationship between chief information officers (CIOs) and chief marketing officers (CMOs) has often been a turbulent one. It's no wonder. CIOs are told that their CMO will eventually control more of the technology purse string than they do. And when it comes to innovation, that is best left up to the CMO, not the CIO, some claim. It is in that environment that CIOs and CMOs have turned up the heat on their courtship, FierceCIO recently noted.

So what is the current state of affairs between CMOs and CIOs, who find they increasingly work in close relationships? Are they strange bedfellows? Instant soul mates? Or something in between? And what about advice to other CIOs and IT leaders on how they can enjoy the most successful and collaborative relationship possible with their CMO?

Join this event to explore insights on how the CMO/CIO marriage is working so far, and what should be done to ensure it is a fruitful and happy one.


Sheryl Pattek, VP and Principal Analyst for CMO Professionals, Forrester Research

Andrew White

Sheryl Pattek serves Chief Marketing Officers (CMOs) to provide the strategic guidance they need to succeed in the age of the customer. She is an accomplished business-to-business (B2B) marketing expert with extensive global experience in leading marketing organizations for both Fortune 500 and early-stage companies, encompassing the full marketing mix. Sheryl helps Forrester clients address their business issues by developing customer insight based go-to-market strategies and plans that span both digital and traditional channels. Her research focuses on the evolving market dynamics requiring CMOs to develop a tightly integrated approach to marketing strategy development, delivery, and measurement. Sheryl also addresses the impact of broader issues including technology infrastructure, organizational design, and developing the customer understanding necessary to help CMOs evolve their influence and fuel sustainable business growth for their organizations.

David Hatch, Chief Marketing Officer and acting-CIO, IANS

Andrew White

David Hatch oversees marketing and product strategy at IANS, bringing over 25 years of expertise as a technology user, marketing executive, analyst and business leader within the information management market segment. Prior to joining IANS, David was SVP/GM of Aberdeen Group, a leading market research firm based in Boston, MA. David also held roles as Vice President, Marketing for Dimensional Insight, as well as management positions with Current Analysis, Ovum Inc., and Giga Information Group.

Joe Topinka, Chief Marketing Officer, Red Wing Shoes

Andrew White

Joe Topinka is a recognized game-changing career CIO, author, and executive coach. His ground-breaking book, IT Business Partnerships: A Field Guide, helps individuals and companies bridge the chasm between business stakeholders and IT Organizations to achieve exponential results. In 2013 Joe was voted CIO of the year by the Minneapolis/St. Paul Business Journal. Joe is the founder and chief coach of CIO Mentor, a consultancy where he is known for his pragmatic approach and delivering measurable results. He is also the CIO and VP of Multichannel Commerce for Red Wing Shoe Company and Vice Chair of the BRM Institute’s Executive Council.

Joe Yang, Vice President, Global Solutions Engineering, PGi

Andrew White

Joe has been with PGi for 13 years and is Vice President of Solutions Engineering where he plays a vital role in the sales and implementation of conferencing and collaboration solutions for its Fortune 500 global customers. For over 10 years he has worked directly with CIO's to develop and successfully deploy technology and integration strategies that enable companies to collaborate more effectively, reduce costs and improve business processes. Throughout his career Joe has specialized in a wide range of areas including, document management, email marketing, online meetings and unified communications with a heavy focus on the Financial Services, Technology and Healthcare industries. Joe received a Bachelor's degree in Mass Communications from the University of California Berkeley in 2000.

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