2010 is Record Year for Growth as mBlox Delivers 4.4 Billion Transactions Globally

• mBlox celebrates a decade of 25 percent plus growth year on year
• New company acquisition accelerates ground-breaking enabling services for smartphones

BARCELONA, Spain--(BUSINESS WIRE)-- Mobile World Congress – mBlox, the world’s largest mobile transaction network, has announced that it successfully delivered over 4.4 billion application-to-person transactions in 2010, which represents almost a billion more transactions than the previous year. Globally, the company processed 26 percent more transactions than in 2010. Furthermore, mobile transaction revenue across Europe grew by 12 percent in comparison to the previous year.

The company’s growth and profitability has served to attract additional investment over the past year, supporting an acquisition that accelerates the on-going development of a new range of enabling services for smartphones. These new mBlox services provide merchants with an array of tools to produce secure, location-based applications for consumers, to allow increased consumer relevance and utilisation while facilitating broader mobile commerce. Products to be publicly launched this spring will enable leading brands and application developers to interact and transact with consumers on the move and process payments via a broad range of financial instruments.

Andrew Dark, CEO of mBlox, comments: “2010 was again a profitable year for mBlox, in part driven by the growth in financial services, mobile ticketing and mobile marketing. 2011 looks to be a transformational year for mBlox with the development of our smartphone enablers, supported via efficient cloud-based networking services. Given the overwhelmingly positive reception to the early evaluations by a selection of marquee brands, mBlox is perfectly positioned to maximise this opportunity by delivering highly reliable and secure transactional support. With an increase in the capture of personal and financial data, mBlox’s ongoing investment in the security of our systems continues to support and differentiate our offer.”

Highlighting mBlox’s organic growth, the company launched the mBlox PayMobile solution in France, allowing content providers and advertisers to reference, promote and monetise their service offerings on the search engines of all three French mobile carriers. As a result, revenues in France grew by 29 percent over the previous year.

Dark continues: “Although we have focussed on sustained growth and profitability this year, we continue our heritage of innovation. Our mBlox Sender-Pays Data solution, which allows consumers to access content without incurring additional data costs, continues to gain momentum creating a model of success for MNOs world-wide.

Our solutions look to give the consumer access to information, content and transactions, creating rich interactions that accelerate commerce. Mobile marketing and payments are primed for unparalleled growth and mBlox will lead the market by enabling secure, personalized interactions for brands from around the globe.”

2010 customer highlights:

• mBlox client SoundBite, a leading provider of on-demand, multi-channel proactive customer communications, has experienced exceptional growth in its text messaging business with non-voice revenue in the third quarter 2010 up by 70% year over year. Today, six of the ten largest U.S. banks leverage their FTEU text messaging to effectively communicate with their customers and several telecommunications clients use interactive text messaging within their contact centres.
• Leveraging the mBlox network and Sender-Pays Data messaging, Concept Data Technologies and Raileasy.co.uk created the world’s first “zero data charge” railway m-ticketing delivery service.
• With significant advertiser interest in its messaging platforms, LSN Mobile has experienced over 100% year over year growth by utilizing the mBlox network to provide localized media news alerts, advertising and marketing initiatives together with mobile commerce tied to existing POS systems.

About mBlox

mBlox is the world’s largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 600 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com.

Trademarks

© 2011 mBlox, Inc. All rights reserved. mBlox and other trademarks, service marks, and logos are the registered or unregistered marks of mBlox, Inc. and its subsidiaries.

CONTACT:

For mBlox, Inc.
Annette Leach
M: + 44 (0) 7827 939 637
mbloxUK@hotwirepr.com

KEYWORDS:   United Kingdom  United States  Europe  North America  California  Spain

INDUSTRY KEYWORDS:   Technology  Networks  Software  Telecommunications  Mobile/Wireless

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