2waytraffic Mobile Launches MyPengo.com in USA

2waytraffic Mobile, a leading international provider of mobile services
and entertainment, today announces the launch of its online mobile
content service, MyPengo.com, in the USA.

The MyPengo portal offers direct to consumers a broad range of mobile
content to update and personalize their mobile phones including over
30,000 ringtones, wallpapers, screensavers, a premium text alert
service with the latest news from the music industry, and much more.

Next to content exclusively created for and by 2waytraffic Mobile, the
portal also offers music from world renowned artists including Chris
Brown, Alicia Keys, Sean Kingston, and others, through 2waytraffic
Mobile's partnership with Sony BMG Music Entertainment.

Raymond Kokken, Managing Director, 2waytraffic Mobile Group, said:

"With the launch of MyPengo in the U.S. and our strong collaboration
with content partners such as Sony-BMG, we are able to better supply
the growing demand for rich mobile content in North America. MyPengo
not only offers personalization content such as ringtones and
wallpapers, but also in a later release this spring, java games,
streaming video, short movies and full track downloads."

Frans van Hulle, Managing Director, 2waytraffic Mobile USA, adds:

"We see the U.S. as a strong, growing market. Thanks to the hard work
of industry associations such as the Mobile Marketing Association (MMA)
and improved regulations, the future of our industry is bright."

My Pengo.com was initially launched in the UK on January 31, 2008,
where it has already made a successful release with the first
indications showing very high conversion rates. Roll out for the
service is planned in over 22 countries worldwide within the next six
months. Visit www.mypengo.com.

About 2waytraffic Mobile

2waytraffic Mobile combines creativity, content and technique and is a
front-runner in the rapidly evolving mobile market and technology. From
the headquarters in Hilversum, the Netherlands, and local offices in
New York, Kuala Lumpur and Kiev, the extensive network brings
2waytraffic's mobile services to around 1½ billion mobile users in over
20 countries worldwide.
2waytraffic
Mobile is part of the AIM-listed 2waytraffic Group of companies, which
develops and exploits entertainment content across television, mobile
and digital platforms.