4INFO and Datalogix Partner to Deliver Purchase-Based Mobile Audiences to Brand Advertisers
Partnership will Bring New Levels of Audience Segmentation and Reach to Rapidly-Growing Industry
WESTMINSTER, Colo. & SAN MATEO, Calif.--(BUSINESS WIRE)-- 4INFO, a leading mobile advertising company, and Datalogix™, the leader at integrating database marketing and digital media, today announced a relationship to enable real world segmentation-based reach and measurement within 4INFO’s AdHaven Audience Network. As a result of this partnership, 4INFO will be a premier mobile advertising partner of Datalogix, providing AdHaven advertisers with additional audience reach opportunities as they plan campaigns and AdHaven publishers with additional capabilities to sell their inventory using the platform.
4INFO and Datalogix will provide brand marketers with the ability to define and reach mobile audiences based on Datalogix’s $1 trillion database of purchasing behavior. Custom models based on SKU-level purchase data allow brands to drive new customers or explicitly target existing ones on their mobile devices including smartphones, feature phones and tablets.
“The next frontier in mobile is true audience targeting at scale,” said Zaw Thet, CEO, 4INFO. “Datalogix is the leader in bringing offline data to digital and this partnership with Datalogix provides a valuable new dimension of data to our extensive AdHaven Audience Network. DLX has extensive differentiation in the retail, CPG and automotive verticals and brands will benefit from targeted mobile advertising, as demonstrated by measurably higher ROI and campaign results.”
Audience segmentation and reach are critical to maximizing the results of digital advertising campaigns. According to a recently released comScore study, online audience-based targeting results in a 514 percent lift in brand search within four weeks of ad exposure, compared to only 130 percent lift with contextual advertising. Advertisers reap greater benefits from targeted campaign placements.
“We keep seeing great results when clients use our purchase-based data for display advertising,” said Chris Scoggins, SVP and GM, DLX Platform. “The question that keeps coming up is when will DLX audience segments be available for mobile advertising? The AdHaven Audience Network has extensive reach across mobile devices and premier publishers using the AdHaven platform, making it an ideal partner solution to leverage our audience capabilities.”
About 4INFO
4INFO is a mobile advertising company that provides innovative and enterprise class data-driven mobile technology solutions. AdHaven™ is the company’s flagship mobile ad management and ad serving platform, empowering publishers and app developers to manage any type of mobile inventory, sell targeted audiences with greater precision and ROI, and optimize revenue. The AdHaven™ Audience Network frees advertisers by providing one stop shopping for every mobile ad channel, delivering niche audiences at a scale for the world’s top agencies and brands. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO is headquartered in San Mateo, CA with offices in Boston, MA, Los Angeles, CA and New York, NY. Learn more at: http://www.4info.com.
About Datalogix
Datalogix is the leader at integrating database marketing and digital media. Our mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. We offer audience segmentation and integrated programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. Please visit us at www.datalogix.com.
CONTACT:
4INFO Press Contact:
Brew Public Relations
Dena Cook, 310-600-7160
dena@brewpr.com
or
Datalogix Press Contact:
Datalogix
Pamela Erlichman, 303-327-1746
pam.erlichman@datalogix.com
KEYWORDS: United States North America California Colorado
INDUSTRY KEYWORDS: Technology Consumer Electronics Internet Mobile/Wireless Communications Advertising Marketing
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