4INFO Partners With Maxim Digital to Deliver Daily Text Alerts
PALO ALTO, CA -- 11/05/07 --
4INFO, the leader in SMS publishing and
advertising, today announced that it has partnered with Maxim Digital, the
fast growing family of websites and mobile properties for young men, to
deliver free daily text message alerts that provide a link to Maxim's
content on the mobile web.
"4INFO continues to partner with the best publishers to offer consumers
easy access to the mobile content they want," said Ted Burns, Vice
President of Product for 4INFO. "Now we are providing Maxim's devoted fan
base a way to ensure that they are never more than one click away from the
latest photos and entertaining content they love."
The "Today's Girl" daily text alerts contain a link to the Maxim Mobile web
site (http://m.maxim.com) where fans can view daily image galleries as well
as other Maxim content, including the joke of the day, original video and
more. Mobile users can sign up for alerts by texting the keyword MAXGAL to
short code 44636 (4INFO). Maxim is promoting the new service in the
magazine and on the Maxim.com web site (http://www.maxim.com).
Russell Kern, Director of Business Development for Maxim Digital said, "For
the Maxim audience, mobile phones are for more than simply communicating;
they are a portal to their favorite entertainment content. By partnering
with 4INFO we are able to provide a service that keeps our fans connected
to that content, no matter where they are."
About 4INFO
The leader in text messaging services, 4INFO helps people stay in the know
while they are on the go. Founded in 2004, 4INFO delivers millions of
real-time SMS answers and entertainment messages -- both as a response to a
search query, or as an alert on subjects ranging from sports scores and
weather updates to stock quotes and celebrity gossip. 4INFO's services work
on any cell phone and are free of charge. Companies also partner with 4INFO
to connect with their mobile audiences and deliver free ad-supported SMS
content. 4INFO's SMS ad serving technology and targeted advertising
programs give businesses the ability to reach consumers in a new medium
with measurable results. Headquartered in San Mateo, Calif., 4INFO is
backed by Draper Fisher Jurvetson, Gannett Company, Inc., Sand Hill
Capital, NBC Universal and U.S. Venture Partners. Learn more at:
http://www.4info.net or send a text to 44636.
About Alpha Media Group Inc.
Alpha Media Group Inc. is a multimedia company that includes Maxim and
Blender magazines and Maxim Digital. Maxim magazine is the largest young
men's lifestyle magazine in America reaching more than 12.4 million readers
each month. Blender is the award-winning music magazine for the download
generation and reaches nearly 2 million readers monthly. Maxim Digital
encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more 5
million unique visitors each month. Maxim magazine is published in 43
countries; Maxim Radio is broadcast on Sirius Satellite radio on channel
108. Alpha Media Group Inc. is owned by Quadrangle Capital Partners II LP,
a private equity fund focused on the media and communications industries.
