50 million go mobile on Chinese social network

Ericsson (NASDAQ:ERIC) and Kaixin001, the largest and fastest-growing
social networking site in China, are joining forces with a three-year
partnership to develop innovative mobile applications that will  help
millions of users access the site wherever and whenever they want.

Launched in March 2008,  Kaixin001 already has  more than 50  million
subscribers in China and among Chinese speakers across the world, and
is attracting about 200,000 new registrations a day.

With subscribers now mainly accessing the website via their PCs,  the
cooperation  between   Ericsson   and  Kaixin001   will   bring   new
applications that will  allow users  to manage  their virtual  space,
interact with friends and stay  updated on their online  communities,
all via their mobile devices - anytime, anywhere.

Future services  could  include  real-time uploading  of  photos  and
videos from  mobile  phones, SMS  alerts  on a  favorite  celebrity's
activities, and location-based services, such as checking if  friends
are nearby.

This builds  on  Ericsson's  portfolio  partnership  agreements  with
social networking service  providers. Under  the agreement,  Ericsson
will not  only  work  with Kaixin001  to  develop  innovative  mobile
applications, but  will also  create opportunities  for Kaixin001  to
cooperate with other  social networking  services, telecom  operators
and advertising agencies at home and abroad.

Cheng Binghao, President of Kaixin001, says: "We are very excited  to
be partnering with Ericsson  to bring our  users fun, innovative  and
easy-to-use mobile applications that will let them take the Kaixin001
experience wherever they are, whenever they want it. This partnership
will open new revenue streams and allow us to take our leading social
networking site to the next level."

Mats H Olsson,  President of  Ericsson Greater China,  says: "We  are
proud to  be  partnering  with Kaixin001  to  explore  the  unlimited
business opportunities within the  multimedia and internet  segments.
Ericsson has a superior multimedia offering in a world where telecom,
internet and media industries are converging."


Notes to editors:

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Ericsson is the world's leading provider of technology and services
to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile
technologies, and provides support for networks with over 1 billion
subscribers and has a leading position in managed services. The
company's portfolio comprises of mobile and fixed network
infrastructure, telecom services, software, broadband and multimedia
solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in an
all-communicating world" through innovation, technology, and
sustainable business solutions. Working in 175 countries, more than
75,000 employees generated revenue of SEK 209 billion (USD 32.2
billion) in 2008. Founded in 1876 with the headquarters in Stockholm,
Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New
York.

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