5th Finger Mobilizes the MSN Mobile Consumer Marketing Campaign

-5th Finger, the global authority in mobile marketing, today announced that it is working with MSN Mobile on its mobile marketing strategy and spring campaign execution, aimed at driving consumer engagement and increasing adoption of the MSN mobile WAP site, MSN Mobile (mobile.msn.com).

5th Finger is implementing a range of innovative mobile marketing techniques for MSN, focused on building consumer awareness and driving trial usage of the site - a place where consumers can ‘get their fix' of compelling entertainment, news, weather and sports updates, as well as user-friendly search.

Working in tandem with MSN Mobile's advertising agencies, 5th Finger is focused on maximizing the reach and influence of the existing online and mobile media ad buys on MSN, by running interactive, cross-platform promotions with a clear consumer call to action. 5th Finger's industry-leading air-cast^TM GoMobile platform provides MSN with a unique, ‘web-to-mobile' widget, which enables easy interaction between the Web, SMS text and the mobile Web for increased consumer engagement.

A specific element of the Spring campaign is the "Get Your Fix Zune Sweepstakes". During June, consumers have the chance to win a Zune digital music player every day they visit MSN Mobile, via the sweepstakes landing page. Each day they return to the site, they gain another chance of winning a Zune for that day. (Full Terms & Conditions available at: http://clients.air-cast.us/msn_zune).

"MSN really understands the way consumers want to interact with mobile content, and we've worked closely with MSN to deliver creative opportunities to engage and inspire them," said Campbell Corfe, CEO of 5th Finger. "The aim is to make MSN Mobile the most convenient and compelling destination for people who use the mobile web, giving them their essential fix, every day."

"At MSN, we are constantly looking for the most intuitive ways to engage with the mobile community," said Scott Crissman, group marketing manager of MSN. "With 5th Finger's assistance on mobile strategy and fulfillment, we're able to maximize the level of interaction we can have with consumers on a daily basis."

About 5th Finger

5th Finger is the global authority in mobile marketing, offering a highly evolved, strategic approach and an advanced technology platform that delivers measurable results to marketers and brands.

5th Finger's team delivers deep expertise across many industry sectors, including FMCG/Beverages, Media/TV and Live Events, as well as a fresh, innovative approach and industry-leading analysis and reporting capabilities.

The company is a proven, trusted partner for North America's leading interactive agencies and helps the world's biggest brands increase the overall value of their integrated marketing spend across diverse media channels and geographic boundaries. Originally founded in Sydney, Australia in 1999, where it was acquired by ninemsn, 5th Finger is now established independently in North America, headquartered in San Francisco and with an office in New York.

For more details, please visit http://www.5thfinger.com

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