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ABC Owned Television Stations Websites Forge Ad Sales Alliance with Cox Cross Media

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Posted January 5, 2009

The ABC Owned Television Stations Group
has formed a strategic marketing alliance with Cox Cross Media, which is
working with more than 700 local media web and mobile sites. The alliance
greatly expands the sales opportunities available at ABC Owned Television
Stations Group's ten local websites and provides the digital marketplace a
single access point to one of the largest pure content entities online today.


ABC Owned Television Stations Group's ten local websites include:

-- WABC-TV New York
-- KABC-TV Los Angeles
-- WLS-TV Chicago
-- WPVI-TV Philadelphia
-- KGO-TV San Francisco
-- KTRK-TV Houston
-- WTVD-TV Raleigh-Durham, N.C.
-- KFSN-TV Fresno, Calif.
-- WJRT-TV Flint, Mich.
-- WTVG-TV Toledo, Ohio

 


"Cox Cross Media brings fresh ideas and platforms to the ad-buying
market," said John Watkins, president of ABC National Television Sales, which
represents the local ABC websites in this arrangement. "By joining Cox Cross
Media's footprint and expertise, we can offer ease of execution, making it
simple to place advertising on local media sites."


As media platforms continue to integrate, Cox Cross Media's technology
bridges the online, television and mobile buying experience. Online options
extend beyond banner advertisements to include a wide range of effective
interactive display, video and integration formats. The central hub of Cox
Cross Media's solution is complete transparency via an open-use data base.


"Collaborating with the ABC Owned Television Stations Group is one more
way we are simplifying ad purchasing," added Steve Shaw, senior vice
president, Cox Cross Media. "Extensive reach, hyper localization and ease of
use are key in the growing online ad space. Cox Cross Media excels in all
three areas."


In addition to representing the ABC owned TV stations, their websites and
the ABC SuperSign in Times Square, ABC National Television Sales provides TV
advertising and marketing services for various properties outside the ABC
fold, including out-of-home venues such as gas stations, taxicabs and grocery
stores, as well as regional sports networks and major sports franchises.

 

Cox Cross Media, based in New York City, is a leading local media online
marketing provider. The company reaches more than 45 million unique visitors
and delivering over one billion impressions a month. Cox Cross Media is a
business unit of Atlanta-based Cox Enterprises.

 

 


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