AdMob Releases First Periodic Report on Market Data and Metrics for Mobile Advertising

SAN FRANCISCO, Calif. (CTIA WIRELESS 2007)— AdMob, the world's largest mobile advertising marketplace, today announced the release of their first periodic report on data and trends in the mobile market free for download at http://www.admob.com/metrics.
The report covers the 1.5 billion ads served in the month of September and includes manufacturer, device and country-specific data on AdMob's top four markets by impressions served: US, UK, India and South Africa. AdMob plans to add additional countries and handset capability data in future releases.  AdMob expects to release new free reports on a periodic basis in hopes of creating transparency in the emerging realm of mobile advertising.
 
"AdMob is in the unique position of serving billions of banner and text ads per month for our publisher and advertiser partners," said Jason Spero, AdMob Vice President Marketing. "AdMob's leverages our network data to improve targeting and optimize ad serving. We are happy to share this data with the community to empower advertisers and content developers."
AdMob shared statistics on the penetration of individual devices and of device capabilities.  As an example, the report allows advertisers to understand the reach of video-capable devices as they plan mobile video campaigns.

Impressions by Geography, September 2007

  Region   September Impressions    % of Impressions   
  North America   703,838,833   44.2%   
  Asia   355,431,376   22.3%   
  Africa   148,543,298   9.3%   
  Western Europe    147,890,265   9.3%   
  Eastern Europe   71,796,894   4.5%   
  Latin America   59,519,486   3.7%   
  Other   106,633,010   6.7%   
  Total   1,593,653,162   100.0%  

Worldwide Share of Impressions by Handset, September 2007

  Handset   % of Impressions   
  Nokia   30.4%   
  Motorola   13.3%   
  Samsung   12.1%   
  Sony Ericsson   11.2%   
  RIM   8.5%   
  LG   4.2%   
  Sanyo   4.1%   
  Other   16.3%  

The data was collected using AdMob’s firsthand access into mobile activity which serves billions of banner and text display ads each month to traffic on a wide variety of partner sites, ranging from large media companies like ESPN, CBS and Weather Underground to innovative mobile content sites such as Peperonity, Itsmy, Fotochatter, Flirtomatic and more.   In doing so, the mobile advertising company collects a great deal of data on the activity within the mobile marketplace.  For every request, they analyze information available from the user's mobile browser.  From this, the company determines device capabilities and more by using both proprietary and open source methods.