Adobe Aligns Mobile and Platform Operations

Adobe Systems Incorporated (Nasdaq:ADBE) today announced
the alignment of the company’s mobile and platform operations as it
moves toward an integrated technology platform and runtime environment
for personal computers (PCs), mobile handsets and consumer devices. In
support of this strategy, the Mobile and Devices Business Unit (MDBU)
is joining Adobe’s Experience and Technology group, led by Chief
Technology Officer Kevin Lynch.

“As the proliferation of digital content continues to accelerate,
customers worldwide are looking to Adobe for a platform that enables
the creation of rich, engaging experiences across a variety of media
and devices,” said Shantanu Narayen, Adobe president and CEO. “Key to
delivering a well-integrated technology platform is engineering our
desktop and device technologies more closely together. Bringing our
mobile and platform businesses together under the leadership of CTO
Kevin Lynch better positions us to meet the needs of our increasingly
diverse customer base.”

Gary Kovacs, vice president of product management and marketing for
Adobe’s MDBU, has been promoted to vice president and general manager
of the business unit, reporting to Kevin Lynch, effective May 1. Kovacs
takes over for senior vice president (SVP) Al Ramadan, who has decided
to leave Adobe effective April 30 after nearly 10 years with Adobe and
Macromedia.

Kovacs has been with the company since 2003, initially serving as
Macromedia’s vice president of product marketing. Previously he was
president of Zi Corporation, a global mobile communications company.
Prior to that, he was with IBM for more than nine years in a variety of
senior leadership roles across products and sales.

Separately, the company also announced that Rob Tarkoff, SVP of
Corporate Development, has been appointed SVP of Adobe’s Business
Productivity Business Unit (BPBU) effective May 1. Tarkoff replaces SVP
David Mendels, who is leaving the company after a combined total of 16
years with Adobe and Macromedia.

Tarkoff joined Adobe in 2007. He has played a key role in architecting
Adobe’s strategic roadmap and defining opportunities for business
growth. Prior to Adobe, he held senior management roles with EMC,
including SVP of Global Alliances and Outsourcing, SVP and GM of EMC
Captiva Software, and EVP and Chief Strategy Officer of Documentum, Inc.

Paul Weiskopf, Adobe vice president of strategy, mergers &
acquisitions and investments, succeeds Tarkoff as SVP of Corporate
Development. Weiskopf has been with Adobe since 2005 working closely
with the management team on long-term investment strategies and playing
a key role in the acquisitions of Macromedia, Scene 7 and Virtual
Ubiquity. Previously, he was a vice president of strategy and corporate
development at Hewlett Packard.

“Adobe’s opportunities are enormous,” said Narayen. “We are performing
exceptionally well against our strategy and the fundamental market
forces driving our long-term outlook are as strong as ever. I’m
thrilled with the strength, caliber and collective vision of the
management team we have in place to take the company to the next level.”

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit www.adobe.com
.