Adobe and Industry Leaders Establish Open Screen Project

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Open Screen
Project, supported by a group of industry leaders, including ARM,
Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola,
Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson,
Toshiba and Verizon Wireless. The project is dedicated to driving rich
Internet experiences across televisions, personal computers, mobile
devices, and consumer electronics. Also supporting the Open Screen
Project are leading content providers, including BBC, MTV Networks, and
NBC Universal, who want to reliably deliver rich Web and video
experiences live and on-demand across a variety of devices.

The Open Screen Project is working to enable a consistent runtime
environment -- taking advantage of Adobe® Flash®
Player and, in the future, Adobe AIRâ„¢ -- that
will remove barriers for developers and designers as they publish
content and applications across desktops and devices, including phones,
mobile Internet devices (MIDs), and set top boxes. The Open Screen
Project will address potential technology fragmentation by enabling the
runtime technology to be updated seamlessly over the air on mobile
devices. The consistent runtime environment is intended to provide
optimal performance across a variety of operating systems and devices,
and ultimately provide the best experience to consumers.

To support this mission, and as part of Adobe’s
ongoing commitment to enable Web innovation, Adobe will continue to open
access to Adobe Flash technology, accelerating the deployment of content
and rich Internet applications (RIAs). This work will include:

-- Removing restrictions on use of the SWF and FLV/F4V specifications

-- Publishing the device porting layer APIs for Adobe Flash Player

-- Publishing the Adobe Flash® Cast™
protocol and the AMF protocol for robust data services

-- Removing licensing fees – making next major
releases of Adobe Flash Player and Adobe AIR for devices free

“Adobe is spearheading the Open Screen Project
with support from industry leaders who share a common vision to provide
rich, interactive experiences across computers, devices and consumer
electronics,” said Shantanu Narayen, chief
executive officer at Adobe. “A consistent,
more open platform for developers will drive rapid innovation, vastly
improving the user experience.”

Adobe Flash Player is the world’s most
pervasive client runtime, delivering unparalleled creative options,
highly engaging user experiences, stunning audio/video playback, and
universal reach. Content for Adobe Flash Player reaches over 98 percent
of Internet-enabled desktops and more than a half billion handsets and
mobile devices today. Adobe expects more than one billion handsets and
mobile devices to ship with Adobe Flash technology by 2009. Flash
technology is used to deliver vector graphics, text, interactivity and
application logic, video and sound over the Internet. More than 75
percent of broadcasters who stream video on the Web use Flash
technology. Adobe AIR is the next-generation RIA runtime for the
desktop, supporting HTML, Ajax, Adobe Flash technology and PDF.

The digital explosion across multiple screens is raising consumers’
expectations for engaging experiences wherever and however they connect
with content. Web browsing on mobile devices is becoming commonplace,
but delivering a consistent rich Internet experience remains a
challenge. To ensure that user expectations are fulfilled, software
applications and video must work seamlessly across multiple devices and
content must be easily available across those devices.

Support for Rich Web Content and Applications Everywhere

Companies supporting the Open Screen Project share Adobe’s
vision that a consistent and more open platform across devices will
drive rapid innovation that will ultimately be good for consumers. The
participants in the Open Screen Project are leading companies in the
mobile, desktop and device ecosystems that will contribute in unique
ways to this project.

“Delivering a highly responsive,
uncompromised Web and rich media experience to consumer devices and the
digital home is a key focus for ARM and our partners,”
said Warren East, CEO, ARM. “The Open Screen
Project with Adobe enables ARM and our partners to optimize and deploy
Flash Player and Adobe AIR across billions of ARM Powered®
devices and unlocks the ability for hardware optimizations on future ARM®
processors.”

“The market is transitioning from the
connected home office to the multimedia enabled home,”
said Ned Hooper, senior vice president, Corporate Development, Consumer
and Small Business Group at Cisco. “Through
our Linksys by Cisco product leadership, we can transform life’s
experiences by effortlessly connecting people to their digital world at
home, at work and on the move. We share a common vision with Adobe and
the Open Screen Project, and expect to work together to help enable the
fusion of Web, television and user-generated content delivered anywhere,
at any time and to any device.”

“Consumers always want more from their
devices,” said Doug Fisher, Intel Vice
President and General Manager, System Software Division. “Flash
Player already reaches the vast majority of Internet-connected
computers, and our deep technical collaboration with Adobe will optimize
Flash technology and Adobe AIR across a broad range of devices,
including a version of Adobe AIR for the Mobile and Internet Linux
project, moblin.org. Intel’s broad and rich
hardware and software ecosystem combined with Adobe’s
Open Screen Project will help us deliver a full Internet experience,
whether it be in your pocket, on your lap, at the office or in your
living room.”

“Users clearly want full functionality, the
same look and feel, and a similar instantaneous user experience as they
have on their PCs,” said Dr. Sehat Sutardja,
president and chief executive officer at Marvell. “We
are very excited Adobe is making this happen through the Open Screen
Project by unifying the software requirements across all platforms.
Marvell is contributing to the success of this effort by providing PC
class computing horsepower through our advanced application processor
technology that is used in many of our mobile and consumer devices.”

“As a long-standing champion of open
standards, Motorola supports Adobe’s Open
Screen Project and its goal of enabling a more open development
experience for the ecosystem,” said Christy
Wyatt, vice president, software platforms and ecosystem, Motorola. “We
expect the Open Screen Project to further accelerate the use of Flash
technology and innovation in mobile applications, interfaces, and
platforms, allowing mobile users to experience the richness of the Web
on a variety of new devices.”

“Our approach is to empower fans, Web
developers and publishers to access, share and interact with our content
freely across platforms,” said Mika Salmi,
President, Global Digital Media, MTV Networks. “We’re
embracing the Open Screen Project so that our fans can continue not only
to enjoy our brands, but also build and contribute to them on every
device and screen without limitation.”

“NBC Universal delivers a majority of our
content in the FLV format across more than 20 streaming video players on
our numerous digital properties. We’re
excited about supporting this project, which will reduce barriers to
Flash technology adoption on non-PC devices and help ensure NBC
Universal content can be seen anywhere,” said
Darren Feher, Executive Vice President and Chief Technology Officer at
NBC Universal. “Clearly, devices continue to
increase in importance as a means to access rich content and
applications, and we are delighted to work with Adobe to deliver great
experiences through these additional distribution channels.”

“As a long time strategic partner of Adobe,
we are pleased to help launch the Open Screen Project and applaud Adobe’s
move toward removing barriers to adoption of Flash technology in the
mobile ecosystem. Nokia will continue to deploy Flash runtime
technologies on our devices,” said Lee
Williams, Senior Vice President, Nokia Devices Software. “Nokia
has a long history of pioneering the deployment of Flash technology in
the mobile market and we look forward to exploring future opportunities
with Adobe AIR for devices. Today’s
announcement will help spur a new generation of rich Internet
experiences on mobile devices.”

“NTT DoCoMo has long been challenging the
evolution of mobile services and Adobe Flash technology has been a
crucial part of our success and the work of thousands of mobile
developers in Japan,” said Kiyoyuki
Tsujimura, Executive Vice President, Managing Director of Products &
Services Division of NTT DoCoMo. “As a
longtime strategic partner and innovative operator delivering Flash to
millions of mobile customers, we applaud Adobe’s
move as the next essential step to enable even richer and more
expressive mobile experiences. We look forward to working with Adobe and
the members of the Open Screen Project to deliver a consistent
application runtime environment to devices everywhere.”

“Qualcomm welcomes Adobe’s
Open Screen Project,” said Steve Mollenkopf,
senior vice president of product management for Qualcomm CDMA
Technologies. “It aligns well with our BREW
mobile platform and highly-integrated chipset solutions, allowing an
expanded ecosystem of developers to bring applications and services to
users of a wide range of 3G mobile devices.”

“A broad range of our handsets are
Flash-enabled based on our belief that an engaging and integrated mobile
application and Web experience is essential to our users. Adobe’s
Open Screen Project will help to further expand the use of Flash
technology across the full family of Sony Ericsson mobile devices to
energize communication,” said Rikko
Sakaguchi, Head of Portfolio and Propositions, at Sony Ericsson Mobile
Communications. “Flash technology and Adobe
AIR are natural fits to Sony Ericsson’s
strategy of building on the best of the Open Web Standards and will help
provide new mobile experiences to millions of users around the world.”

“The Open Screen Project will make it simple
for Verizon and our partners to deliver rich mobile experiences to more
devices,” said Mike Lanman, Vice President
and Chief Marketing Officer at Verizon Wireless. “As
a complement to our Open Developer Initiative, Adobe’s
move and our ability to contribute to this initiative will further
enable developers and content providers to deliver the next generation
of applications using Flash technology and Adobe AIR across mobile
platforms and devices worldwide.”

For more information about the Open Screen Project, visit the website at www.adobe.com/go/openscreenproject.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information –
anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2008 Adobe Systems Incorporated. All rights
reserved. Adobe, the Adobe logo, Adobe AIR, Flash and Flash Cast are
either registered trademarks or trademarks of Adobe Systems Incorporated
in the United States and/or other countries. All other trademarks are
the property of their respective owners.