Advertising Age Partners with Quattro Wireless to Add Innovative Mobile Platform to Its Award-Winning Print and On-Line Offering

WALTHAM, Mass. - (Business Wire) Advertising Age,
the world-renowned news source for marketing, agency and media
professionals, has partnered with Quattro Wireless, North America’s best performing mobile ad network, to create the industry’s premier wireless mobile platform for both users and advertisers.

The redesigned service, which now includes functionality designed
specifically for the growing mass of iPhone users, contains more
content than ever from the award-wining AdAge.com, including Latest
News, AdAge Digital and MediaWorks updates, CMO Strategy, various
blogs, video offerings, event updates and more.

Using Quattro’s Juicing technology, the site content rapidly develops into a dynamic format suited to a mobile presence — with the layout and intuitive navigation specifically adapted for all types of mobile handsets — and creates sophisticated new opportunities for advertisers including
special banner creatives and channel sponsorships. Yahoo has signed on
to sponsor the site’s re-launch in May.

“Quattro
Wireless was able to quickly adapt and optimize our web site for all
mobile devices, ensuring that the Advertising Age brand continues its
domination across print, web and wireless,” said Pete Roper, general manager of Interactive, Advertising Age. “In
addition, Quattro is also able to assist with advertising sales and
handle all ad serving for the site, bringing a complete mobile solution
to the partnership.”

“Advertising
Age is leading by example and providing its key constituents a means to
access professional content using a mobile platform,” said Lars Albright, vice president of Business Development at Quattro Wireless. “We’re thrilled to be working with Advertising Age on site development, advertising serving and sales.”

About Advertising Age

Ad Age magazine, Adage.com, and the entire family of Ad Age brands are the indispensable tools of today’s
business leadership. From the digital community to the entertainment
industries, from the Hispanic market straight on to the global stage
itself, agencies, media and marketers all turn to Ad Age brands for the
news, insights and analysis they need to enhance their businesses.

About Quattro Wireless

Quattro Wireless is North America’s
best performing mobile advertising network, specializing in taking
wired assets to the wireless world. With the industry’s
only pre- and post-click technology platform, Quattro provides category
leading Publishers and Premium branded advertisers with a turnkey
solution to extend their internet offering to the mobile web.
Publishers leverage Quattro’s proprietary
mobilization technology and interactive feature set to launch dynamic,
ad supported mobile web versions of their wired web sites. Advertisers
partner with Quattro to design, develop and serve targeted and
interactive campaigns to the highly engaged Quattro Network audience.
Quattro Wireless was founded in 2006 by proven mobile pioneers and is
headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.