Airborne Entertainment Scores Winning Goal with Launch of “NHL Clubhouse” Mobile Storefront Exclusively on Verizon

Wednesday October 10, 8:30 am ET

Fans Offered NHL-Branded Mobile Content, Ringtones and Wallpapers

LOS ANGELES--(BUSINESS WIRE)--Airborne Entertainment Inc., a subsidiary of CYBIRD Co., Ltd., and NHL Interactive CyberEnterprises, LLC today announced the release of NHL Clubhouse, a mobile storefront that offers hockey fans high-quality NHL-branded ringtones and wallpapers, exclusively on Verizon Wireless. The launch of NHL Clubhouse has been timed to coincide with the start of the new NHL season so NHL fans can load up their mobile phones and demonstrate ultimate team support.

NHL Clubhouse offers hockey fans a wide catalogue of team-branded wallpapers and arena-tested ringtones for all thirty NHL teams. Featuring an easy-to-use and intuitive user navigation setup with real-time preview capability, fans will be able to quickly view, listen to and select the graphics, team logos and sounds that shout out their favorite team.

"NHL hockey fans are the most tech-savvy sports fans out there, and were the quickest to embrace the possibilities of mobile content," said Andy Nulman, President and CMO of Airborne Entertainment. "The collection featured in NHL Clubhouse captures the game's spirit and lets fans exude it."

With this new mobile storefront, Airborne Entertainment continues its efforts to offer NHL fans an ever-growing array of ways to interact with the league, its teams and its players with their mobile phones. For more information on other NHL mobile content, please visit http://www.mynhlmobile.com.

About Airborne Entertainment Inc.

Airborne Entertainment Inc., a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy(TM), Maxim ToGo(TM), SPEED TV Mobile(TM), NHL Mobile(TM), Food Network(TM), Wind Up Records(TM) and Marc Ecko Enterprises(TM). Airborne's products are available across wireless carriers in North America and Europe. The Company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit http://www.airborne-e.com.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com. NHL is a registered trademark and the NHL Shield, NHL Clubhouse and NHL Mobile are trademarks of the National Hockey League. All Rights Reserved.

Contact:

Bender/Helper Impact for Airborne EntertainmentShannon McPhee/Jeanette Liang, 310-473-4147shannon_mcphee@bhimpact.comjeanette_liang@bhimpact.com