Alltel announces partnership with txtstation

Alltel Wireless, America's largest network, and Txtstation announced they will be working together as part of an ongoing effort to provide unique promotions to fans at select Alltel sponsored sports properties. As the Official Wireless Partner of FansSM, Alltel will leverage Txtstation's capabilities and implement a real time text messaging feature at five sponsored properties. Additional properties are currently under consideration and may be added to the campaign at a later date.

The text feature, titled the ‘Alltel Fan Poll' will pose a compelling question to fans inside the stadium and ask them to weigh-in with their opinions. At each home game, fans will be able to interact with the video board by sending a text message from their wireless phone to 88222. Within seconds, votes will appear live on the screen, causing percentages to change and providing a fun and entertaining experience for all.

"Txtstation has delivered a customized in-game feature that lives true to our brand positioning and meets our activation goals," said Samira Zebian, Director of Marketing Sponsorships for Alltel Wireless. "We look forward to launching the Alltel Fan Poll this season to give fans an easy and fun way to vote on hot topics directly from their wireless phone".

"Alltel Wireless is a perfect fit for Txtstation. They understand the passion of fans and they understand how our real time solutions can help activate their brand in a meaningful manner. Our capabilities have proven to increase participation, aid in database collection, and create a one-to-one dialogue with fans," said Michael Falato, Vice President of Sales and Business Development for Txtstation.

The "Alltel Fan Poll" will debut later this summer as the football season begins.

About Alltel Wireless

Alltel is owner and operator of the nation's largest wireless network and has more than 13 million customers. For more information about Alltel, please visit www.alltel.com.

About Txtstation

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, internet, and landlines.

Txtstation creates one to one 'real time' dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing 'live' integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.

Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa.

www.txtstation.com