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Alltel Wireless and NBC Universal to Offer Network On Demand Content to Customers

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Posted July 17, 2007

NBC Universal content to be available on Alltel Wireless phones including on demand video channels, ringtones, ringbacks, wallpapers, and WAP sites

LITTLE ROCK, Ark. and ENGLEWOOD CLIFFS, NJ– Alltel Wireless, America's largest network, and NBC Universal (NBCU), one of the world's leading media and entertainment companies, today announced a partnership that will bring network content to Alltel Wireless customers. The agreement includes distribution of NBCU's eleven video on-demand channels, mobile Web sites, ringtones, ringbacks and wallpapers. The content will be available via Alltel's Axcess data services.

All of NBCU's short-form video channels including NBC News, Access Hollywood, Telemundo, mun2, Late Night with Conan O'Brien, Bravo, SCI FI Channel, USA Network and digital originals from dotcomedy.com will be available to Alltel Wireless customers. Full episodes of NBC's critically acclaimed "Friday Night Lights" will also be available on demand.

Alltel Wireless customers will also have access to NBCU's suite of mobile Web sites. The sites include NBC Network, NBC Sports, "Heroes," "The Office," Bravo, MSNBC, The SCI-FI Channel and USA Network. Alltel and NBCU plan on making additional sites and content available in the future.

"NBC Universal is committed to offering its programming on a variety of platforms," said Jean-Briac (JB) Perrette, president, NBC Universal Digital Distribution. "This agreement with Alltel provides their customers with a robust line-up of NBC Universal content, easily available to watch and view in a way that's convenient to them."

"The relationship with NBCU provides an amazing array of entertainment and information, right to our customers' phones," said Wade McGill, senior vice president of wireless product management for Alltel Wireless. "We look forward to expanding our relationship with NBCU over the coming months and to offering customers even more content and choice in their wireless experience."

Alltel (NYSE: AT) is owner and operator of the nation's largest wireless network and has 12 million customers. For more information about Alltel, please visit www.alltel.com.

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital business development and sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.