Aniboom Partners with Major Mobile Entertainment Distributors Worldwide, Launches Mobile Content Initiative for Creators

Aniboom (aniboom.com), the premier independent animation network,
has broadened the reach of its content to more than 200 million
potential mobile users worldwide through several key partnerships with
top mobile entertainment distributors across the globe. Aniboom content
is now available through MobiTV's service in the U.S., Canada and Latin
America, through Thumbplay in the United States, and through Buongiorno
SpA, Cellfish, Jamster, and Player X in Europe. Aniboom has
simultaneously launched a call to action for creators to develop
animated content for the mobile platform at Aniboom.com alongside an
online program to enable them to achieve a higher success rate selling
their creations. The combination of Aniboom's new mobile partnerships
and mobile content initiative for creators underscores the company's
ability to mobilize independent talent around the world and provide
this creator community with major new business opportunities.

Aniboom's
new mobile partners rank as the best of the best among mobile
entertainment content distributors, with each providing unique
offerings to its audience to access Aniboom animations and cartoons
alongside other major content brands. MobiTV, which offers subscribers
almost 50 cable and broadcast channels, plans to leverage Aniboom's
deep offering to launch a new animation channel. Thumbplay, the #1
mobile entertainment destination in the U.S.(1), will be offering
Aniboom content via download over the air to more than 2,000 supported
handsets across all major U.S. wireless carriers. Buongiorno, the
world's leader in digital entertainment, will enable distribution of
Aniboom-branded animated content through its unparalleled reach by
direct relationship with more than 100 carriers worldwide and through
the blinkogold.com digital store. Cellfish France, a major European
provider of mobile content and services (leader in France), offers
Aniboom content for download via its direct-to-consumer brand
KKO-Mobile and via operators and constructors portals. Jamster (also
known as Jamba in some countries), the world's leading provider of
mobile entertainment, has selected Aniboom content packages for
download via its direct to consumer portals that reach one billion
consumers around the globe. Player X, an award-winning mobile media
company, is streaming Aniboom targeted content packages into its mobile
TV channels geekTV and Zapper TV.

To meet the needs of this huge mobile network, Aniboom is simultaneously launching an effort
to reach out to the creator community and enable them to succeed with their development of mobile content. On the community
site, Aniboom.com, the company now arms creators with necessary guidelines to develop and monetize animated mobile content.
Through these guidelines for successful mobile creation, Aniboom is providing creators with direct market feedback coming
from both mobile carrier customers and end users ranking Aniboom content on the company's Internet and mobile channels. This
new section of the Aniboom site also features pieces of original music creators can use to score their mobile animations.

"The
combination of our new mobile distribution partnerships and our new
mobile initiative for creators demonstrates Aniboom's unique ability to
help the fastest emerging, most widespread content platforms meet their
needs for quality entertaining animations and cartoons via reaching out
to the independent creator community and supporting it with market
guidance," said Uri Shinar, founder and president of Aniboom. "We are
pleased to count the mobile industry's leading companies as our
partners and look forward to offering their users a cutting-edge
animation experience."

Aniboom
aims to meet the exploding demand for state-of-the-art animation in
primetime television and feature films, digital gaming, web and mobile
broadband platforms at an unprecedented cost-efficiency by creating a
new production and distribution pipeline. This pipeline identifies and
mobilizes the thousands of professional independent animators all over
the world with the talent, the passion, and the same toolsets utilized
by the large animation studios - but no meaningful access to the
markets that need them. Aniboom's Creators Studio allows animators of
all levels to pitch, produce and monetize high-quality original
animated content spanning a variety of genres for worldwide channels of
distribution, all year round. Animators are able to earn money based on
the popularity of their creation within the Aniboom distribution
network, including Aniboom.com and branded areas on partners'
distribution platforms.

About MobiTV

MobiTV
(http://www.mobitv.com), the market maker and leader in the delivery of
mobile content and services, develops and offers technology solutions
that power an end-to-end managed network for content ingestion,
encoding and optimized delivery over mobile and broadband networks.
MobiTV's platform technology delivers live television, premium and
primetime programming, video-on-demand, satellite and digital music
services from top broadcast and cable television networks and major
music labels through its carrier and operator partners to more than
three million subscribers worldwide. Founded in 1999, MobiTV is a
privately held company with headquarters in Emeryville, California.

About Thumbplay

Thumbplay,
Inc. is defining the mobile entertainment experience for U.S.
consumers. As the largest and fastest growing mobile entertainment
content destination, Thumbplay gives consumers access to the broadest
and deepest catalog in the industry, spanning audio, video and gaming
content from the leading music labels and artists, game publishers and
media companies. Its innovative delivery and marketing platform makes
it easy for users to discover, manage, store and share mobile content
online and on their wireless devices.

Headquartered in New York City, Thumbplay was
founded in September 2004 by Are Traasdahl and Evan Schwartz. It is
backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures,
Redwood Partners, New Enterprise Associates, Meritech, Brookside
Capital Partners and Cross Creek Capital. More information can be found
at www.thumbplay.com.

About Buongiorno
Group

Buongiorno
(Italy, MTA STAR: BNG) is a multinational leader in digital
entertainment. With the acquisition of its competitor iTouch in 2007,
Buongiorno has become the world's #1 in mobile content: music, video,
games, social networking, mobile and interactive TV. The Company counts
on an unparalleled international presence with 38 offices and business
in 53 countries in 5 continents, direct connections with +100 telcos
and access to over 2 billion mobile customers. Buongiorno is market
leader in Europe and is one of the top 3 players in 8 of the world's
most important geographies. Buongiorno is present in Russia and Pacific
Asia (India, China, Indonesia, Vietnam and Philippines) through the
Joint Venture with the Japanese group Mitsui & Co., Ltd. The
Company operates with two business lines: mobile value-added services
(Consumer Services) -- distributed through the global brand BLINKO as
well as through partnerships with leading telcos and media groups --
and digital marketing services also referred to as sponsored content
(Marketing Services). Additional information about Buongiorno S.p.A. is
available on the website www.buongiorno.com.

About Cellfish Media

Cellfish
Media creates and publishes original brands, such as Barrio Mobile,
BlingGames and the widely acclaimed BlingTones, the world's first
wireless record label. It also distributes third-party content for
mobile phones, including ringtones, wallpapers, videos, animations,
games and applications, partnering with today's biggest names in
entertainment. Cellfish Media benefits from best-of-breed, proprietary
platforms to deliver content to more than 350 million consumers through
its direct-to-consumer channels, as well as through partnerships with
major wireless carriers, media companies and brands. The company's
operations are headquartered in New York City, with offices in France
and Germany, bringing together a team of 320 skilled professionals
focused on enriching the mobile consumer experience. Cellfish Media is
partially owned by Lagardere SCA, one of the largest media groups in
the world; by Humagade Group Inc., a partner of Desjardins Venture
Capital; Solidarity Fund QFL; and the Telecom Media Fund, formed by
Trio Capital and Caisse de depot du Quebec. Learn more by visiting
www.cellfishmedia.com.

About Jamster

Jamster
(Web and WAP: www.jamster.com) is the world's leading provider of
mobile entertainment with the ability to reach one billion consumers
around the globe in 35 countries and 25 languages across five
continents. Jamster supports more than 2,800 handsets and provides
billing connectivity to more than 125 operators worldwide. Jamster
offers mobile products available directly via mobile phones including
branded popular content from more than 800 content providers around the
world such as famous Fox content like The Simpsons, high quality music
from top music labels, mobile games from renowned game developers, and
original content made exclusively for mobile phones. Jamster is a joint
venture between News Corporation (NYSE:NWS) (NYSE:NWS.A) and VeriSign,
Inc. (NASDAQ:VRSN) and headquartered in Beverly Hills, Calif., and
Berlin, Germany.

About Player X

Player
X is a mobile media company that specialises in games, video and TV.
The company develops, publishes and distributes mobile entertainment
content through its global distribution network of over 140 channels
across operators, portals and handset manufacturers and reaches a
potential audience of more than two billion people.

About Aniboom

Aniboom
(www.aniboom.com) is a premier multi-platform animation network that
teams up with untapped talent around the world, to create, produce and
distribute compelling high quality animation brands at unusual speed
and cost efficiencies to web, mobile, gaming and TV media industries
worldwide.

At Aniboom.com, the company has brought together a vibrant
community of world class animators and animation enthusiasts to create,
watch and share a growing library of original independent cartoons and
animations that cross multiple genres and interests. Users can easily
create and showcase their work using the site's dynamic features
including a robust DIY tool set called Animachines. Throughout the year
Aniboom also engages its community with a variety of creative contests
offering prizes of up to $50,000 each. The company is based in Israel
with its U.S. headquarters in San Francisco.

(1) Source: Nielsen
Mobile's "Mobile Content Storefront Revenue" Report, Q3 and Q4 2007 (based on non-carrier revenue generation at the top 4
U.S. carriers)

SOURCE: Aniboom