Animax Entertainment Launches Branded Entertainment Division

Animax Entertainment, a Broadband
Emmy-winning multiplatform entertainment studio, and Toronto-based digital
entertainment studio Unplugged TV announced today at the National
Association of Broadcasters Show the launch of a new joint venture: Animax
Unplugged, a Branded Entertainment division.

Animax's reputation for online branded content is renowned. Its diverse
portfolio includes original short-form content such as "Off-Mikes," a
series of webisodes produced for ESPN, for which Animax won the first-ever
Broadband Emmy; "Ink Is It," an award-winning campaign for Kodak that
features a series of viral videos, games, and blogs; and the Beanie Babies
2.0 and Ty Girlz virtual worlds, both built and supported by Animax.

Animax Unplugged brings together two notable members of the entertainment
community, Dave Thomas and Richard D'Alessio. Thomas, an established actor,
writer and director, first came to prominence as a cast member of the
Canadian comedy series "SCTV," where he portrayed, among other characters,
"Doug" of Bob and Doug McKenzie. D'Alessio, a sought-after commercial
director with three Cannes Lions to his credit, worked alongside Barry
Levinson and Jerry Seinfeld as the animation director for American Express'
pioneering webisodic series "Adventures of Seinfeld and Superman."

"Brands are well-aware that traditional advertising tactics are losing
effectiveness. Animax Unplugged creates the perfect union by melding
entertainment, branding, and interactive experiences," says Tim Jones, COO
of Animax.

Animax Unplugged's value proposition is unique: first, focus on creating
engaging original branded content and second, use a 360-approach to
distribution including interactive campaigns such as casual games, Facebook
applications, iPhone applications, and widgets to fully support the
engagement.

"Our philosophy is simple -- by creating truly engaging content we can
transform individuals within a target demographic into product evangelists
and brand ambassadors," states Tim.

About Animax Unplugged:

Animax Unplugged http://www.animaxunplugged.com is a branded entertainment
studio that develops and produces original content supported with
interactive marketing campaigns. Combining engaging creative with an eye
for seamless branding, Animax Unplugged creates online experiences that
increase brand equity.

About Animax Entertainment:

Animax was founded in 2001 by Emmy-winning writer/producer/actor Dave
Thomas ("SCTV," "Grace Under Fire," "Brother Bear") and Andrew Bain, owner
of multiple advertising and production companies in Europe. Animax
Entertainment http://www.animaxent.com is an award-winning entertainment
studio specializing in producing character-driven content for all screens.