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ANKEENA NETWORKS TO POWER MEDIA DELIVERY INITIATIVES WITH JUNIPER NETWORKS

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Posted October 28, 2009

SANTA CLARA, Calif., October 28, 2009 -- Ankeena Networks, a leading provider of new media infrastructure solutions, today announced the company has partnered with Juniper Networks (NASDAQ: JNPR) to help service providers extend and optimize their network for online media delivery.  Juniper Networks is providing Ankeena with access to its JUNOS® Software and partner development platform to drive solutions that enable telecommunication companies (Telcos), Multi-System Operators (MSOs), Internet Service Providers (ISPs), and mobile networks to optimize infrastructure, reduce delivery costs and expanding revenue opportunities by engaging new and larger audiences through emerging initiatives, such as “TV Everywhere.”

As Internet traffic and the consumption of high-quality media over PCs, high-definition TV and mobile devices continues to grow, video is expected to account for more than half of all Internet traffic by 2012.  This growth holds the promise of extending existing business models while creating the opportunity for new ones; for instance, it’s possible that online viewing will generate greater per-viewer advertising revenues than ads viewed on TV, enabling service providers to better monetize their network. 

At the same time, online video consumers expect the same high-quality viewing experience that they receive with TV, movies and on-demand DVR systems.  Ankeena and Juniper are working together to enable a TV-like online viewing experience at massive scale while reducing overall infrastructure costs by efficiently caching content at the network edge.  This approach will also enable service providers to realize new revenue streams through the creation of Flexible Content Delivery Networks that service providers can operate themselves. 

“To date, service providers and network operators have been forced to take costly measures to address the quality and scalability challenges created by the surge in new media traffic,” said Rajan Raghavan, CEO and co-founder, Ankeena Networks.  “Ankeena and Juniper are developing solutions to this challenge that will not only enhance quality but also reduce costs.  These solutions will further accelerate the convergence of traditional entertainment mediums and the Internet, ushering in a new generation of content delivery business models.”

“Ankeena and Juniper share a common focus on openness, simplicity and flexibility,” said Manoj Leelanivas, senior vice president and general manager, Edge and Aggregation Business Unit at Juniper Networks.  “By combining Juniper’s JUNOS platform and high-performance infrastructure products with Ankeena’s technology will result in solutions that accelerate the pace of innovation for video delivery of all types.”

About Ankeena Networks

Ankeena Networks is a leading provider of new media infrastructure solutions.  Ankeena’s innovative Media Flow Director delivers online media at a massive scale while providing a television-like viewing experience and dramatically lowering media delivery costs.  The company offers purpose-built software appliances that combine deep media intelligence and open architecture to provide complete flexibility to providers. The solution is fully interoperable with industry standard media players and other infrastructure elements. By leveraging Ankeena’s solution, content and service providers can lower delivery costs while increasing profits over time. For an example of Ankeena’s solution in action, visit www.ankeena.tv. Ankeena is based in Santa Clara, Calif., and the company’s web site can be found at www.ankeena.com.