AOL enters mobile partnership with WIN
AOL UK today announces a partnership with WIN plc that will see the interactive mobile innovator provide AOL with a mobile content delivery platform for web and mobile.
Under the terms of the agreement, WIN will provide AOL UK with a fully managed mobile content store on both its mobile and web-based portals, supplying entertainment, information and paid-for content to AOL users.
In addition, WIN will provide content aggregation, web and mobile portal design and ongoing service development.
As well as sourcing and managing content for AOL, WIN will integrate mobile delivery of AOL UK's popular Instant Messenger service (AIM). WIN's extensive product suite will also be available under this agreement to support the future enablement of multimedia, video and WAP services.
Announcing the deal, Chris Locke, Director of Mobile at AOL Europe, said: "AOL strives to offer our users a compelling mobile experience; we want to continue to enrich the web to mobile experience and attract new mobile users through attractive, made for mobile content. As such I am delighted that in WIN we have a quality partner who can deliver a strong and relevant service."
Graham Rivers, WIN plc CEO, continued; "This is a milestone agreement for WIN and a tremendous endorsement of our capabilities. We are providing AOL with best of breed mobile and web storefront portals and services, as well as the capability to deliver its IM traffic to any UK mobile, regardless of network operator."
To get AOL on your mobile text ‘AOL' to 85885 or visit http://m.aol.co.uk on your mobile browser.
About AOL
AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, VOIP, safety and security features. AOL is also one of the leading online destinations for advertisers in the UK.
AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.
About WIN
WIN is an innovator in interactive mobile entertainment and information.
WIN has a ten year track record of developing an unrivalled variety of services for Europe's leading content owners, mobile operators, corporate enterprises and media and entertainment corporations.
It earns its exceptional industry credibility by being a trusted value chain provider to both operators and content owners by working with regulators to create pioneering best practice guidelines.
WIN has the market environment expertise and breadth of solutions to assess a business need and then deliver information and content to end-users quickly, appropriately, cost-effectively and innovatively while observing an ever-changing complex regulatory environment.
WIN already helps mobile network operators and companies such as Vodafone, O2, T-Mobile, BBC, Barclays, The AA, and Centrica to open new revenue and customer service channels, reduce costs and interact with end-users.
Since 2006, the Group has built on this success by extending its reach into new overseas markets including the Nordic region, Germany, Hungary, Greece and emerging markets such as Africa, Bulgaria and Romania.
WIN Emporium now offers a content catalogue supplying more than 650,000 digital assets from around 60 world class partners in categories including music, games and video. The company has created and is managing more than 60 different portal sites in a growing number of European countries including the UK, Austria, Germany, Switzerland, Bulgaria, Cyprus, Greece, and Romania.
