App Store Traffic Up 57% Over Thanksgiving

In comparison to 2008, the App Store had a 57% spike in traffic during Thanksgiving week (11/24 to 11/30) this year. In seeing this increase, Mobclix dug a little deeper into its analytic data and uncovered some surprising trends:

o        App Usage Up on Black Friday: On Black Friday, app usage increased by 59% in comparison to the previous Friday. This increase was only 34% in 2008.

o        Nov App Store Traffic Peaks on Thanksgiving: App Store traffic during Thanksgiving week saw an average 43% increase compared to the first three weeks of November this year.

o        Shopping & Socializing As Important As Gaming: In addition to games, the most popular downloads over Thanksgiving were shopping and couponing apps (e.g., Amazon Mobile or Yowza) as well as social networking & dating apps (e.g., Facebook or Match.com).