appbackr and MoVend to Provide Distribution to the Best New Apps Throughout Asia
appbackr’s SmartApps Algorithm Identifies the Most Promising New Apps, Gives Stores the Most Promising Apps to Sell at Retail
PALO ALTO, Calif.--(BUSINESS WIRE)-- appbackr, the first app exchange to drive the distribution of the best new mobile apps on the market, today announced its partnership with MoVend, a leading innovator in app store distribution in Asia. Through the partnership, carrier stores and OEM app stores throughout Asia will be populating their retail channels with the best new apps on the market through appbackr’s Xchange program and SmartApps algorithm.
appbackr’s SmartApps algorithm enables the discovery of the most promising new apps and sleeper apps at the tipping point of success with predictive analytics. SmartApps has great insight into what does and doesn’t convert to traffic and sales. In addition, the algorithm identifies the apps that will be most successful for a specific market and distributes apps to the most appropriate retail channels and target audiences based on that data.
MoVend will use appbackr to bring apps to some of the best app stores in Asia including the Samsung Apps Store , HTC China, Lenovo China, StarAndroid, AppChina, MTI – Logtomo, AIS (Thailand), SingTel (Singapore), M1 (Singapore), Globe (Philippines) , Telkomsel (Indonesia), Bharti Airtel (India), Optus (Australia), Telstra (Australia), 3 (Australia) and Maxis (Malaysia). In Q4 2011, MoVend will support operator stores in U.A.E. and Egypt.
”MoVend is excited to be working with appbackr to help great developers get to app stores throughout Asia,” said Zi Yong Chua, CEO, MoVend. “As a market leader in app store publishing in Asia, MoVend is enthusiastic to leverage appbackr’s technology to help great apps reach the best markets.”
"MoVend provides an intelligent approach for developers to get great reach through Asia. appbackr is excited to announce this partnership providing the best new apps such unprecedented reach.” said Trevor Cornwell, Founder & CEO, appbackr inc.
About appbackr:
appbackr Inc. (www.appbackr.com) is the first and only digital market exchange for mobile applications. With its SmartApps predictive analytics algorithm, appbackr is able to identify the most promising new apps on the market, and provides additional distribution through the Android bookshelf and other retail channels. Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award, the company was also selected as an OnMobile 2011 Top 100 Company and an AlwaysOn 2011 Global 250 Company. appbackr was founded in 2010 and is based in Palo Alto, CA.
Stores and developers can sign up for more information about appbackr at appbackr.com/xchange. To learn about SmartApps, go to www.appbackr.com/blog.
About MoVend:
MoVend ( www.MoVend.com ), the flagship product of Stream Media Pte Ltd, is the world's only mobile in-app payments platform that supports multiple payment options. We offer users the flexibility of purchasing in-app items using PayPal, Alipay, carrier billing in over 37 countries and across 170 operators, and virtual credits such as MOLPoints and Cherry Credits. MoVend is supported on Android, Blackberry and Windows Phone 7 applications.
Stream Media Pte Ltd is a company invested by Singapore Telecomunications, Stream Global and National University of Singapore.
To find out more about MoVend, please visit blog.movend.com.
Media Contacts:
Sarah Chellgren
press@appbackr.com
650 322 6722
appbackr Inc.
316 High Street
Palo Alto, CA 94301
Jeremy Ee
jeremy@movend.com
(+65) 9069 7478
Stream Media Pte Ltd
71 Ayer Rajah Crescent, #03-14/15
Singapore 139951
CONTACT:
appbackr Inc.
Sarah Chellgren, 650-322-6722
press@appbackr.com
or
Stream Media Pte Ltd
Jeremy Ee, (+65) 9069 7478
jeremy@movend.com
KEYWORDS: United States Asia Pacific North America California Singapore
INDUSTRY KEYWORDS: Technology Online Retail Software Mobile/Wireless Social Media Retail Communications
MEDIA:
| Logo |
