Apple Enhances Revolutionary iPhone with Software Update

Apple® today announced a free software update for its revolutionary
iPhoneâ„¢ that allows users to automatically find their location using
the redesigned Maps application*; text message multiple people in one
message; create Web Clips for their favorite websites; customize their
home screen; and watch movies rented from the new iTunes® Movie Rentals
right on their iPhone. With its revolutionary multi-touch user
interface and pioneering software, users can easily add significant new
features to their iPhone through software updates whenever an update
becomes available. New iPhone products shipping from the factory will
include the software update and existing iPhone customers will
automatically get the update for free when they sync their iPhone with
iTunes (www.itunes.com).

“iPhone doesn’t stand still—we’re making it better and better all the
time,” said Steve Jobs, Apple’s CEO. “We’ve delighted millions of users
with this revolutionary and magical product and it’s great to share
these improvements with them.”

Maps, one of the most popular and helpful applications on iPhone,
has a new interface that is simpler and easier to use and adds
incredible new features such as the ability to find your location
automatically. With just the tap of a button, iPhone can now
triangulate your position using nearby Wi-Fi base stations or cellular
towers. You can use this as a starting or ending point for directions
or to find local points of interest. The new hybrid map view combines
map view and satellite view so you can see major street names overlaid
on satellite imagery.

Users can now create Web Clips—icons on the home screen that take
you directly to your favorite websites, including to the exact spot you
have zoomed into. Web Clips are a great way to easily track websites
that you frequently check such as news, blogs, sports sites and movie
listings. In addition, users can now customize their home screen by
repositioning any of the icons, and even create up to nine different
home screens that they can easily flick between.

iPhone’s new software update also adds the ability to send the same
SMS text message to multiple people, and iPhone saves a history of your
text messages, so with one tap you can send a new message to the same
group.

With Apple's new iTunes Movie Rentals, movie fans can rent movies on
their computer, easily and quickly transfer them to their iPhone, and
watch them anywhere on iPhone's gorgeous 3.5 inch screen. Users can
also now navigate forward or backward through their movies by chapters,
select alternate language tracks and view subtitles, if available.

Pricing & Availability

The iPhone software update 1.1.3 is available immediately for free
via iTunes 7.5 or later for all existing iPhone customers in the US,
UK, Germany and France. New iPhone products shipping from the factory
will include the software update and existing iPhone customers will
automatically get the update for free when they sync their iPhone with
iTunes (www.itunes.com). iTunes Movie Rentals are available in the US only. Further information for iPhone can be found at www.apple.com/iphone.

*Availability and precision of Maps positioning features will vary depending on actual location.

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Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation
with its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes
online store, and has entered the mobile phone market with its
revolutionary iPhone.