Aspiro makes acquisition in mobile marketing

STOCKHOLM, Sweden--(BUSINESS WIRE)--Regulatory News: Effective today, Aspiro (STO:ASP) has acquired 75% of the shares of Norwegian company My Mobile World AS (MMW), which provides mobile marketing and interactive solutions for domestic and foreign clients. The acquisition strengthens Aspiro’s mobile marketing business segment.

Mobile marketing is one of Aspiro’s growth segments, where generally, high growth is expected in the coming years.

“We see substantial value in My Mobile World’s products and solutions, and see good opportunities to sell them alongside our existing products,” said Jan Erik Sørgaard, CEO of Aspiro Mobile Marketing.

MMW supplies mobile marketing, such as web and mobile solutions, texting campaigns and interactive solutions for Norwegian and foreign customers. In 2007, MMW’s sales were some NOK 3.2 m.

“I’m looking forward to contributing my skills and products to a company that I think has good prospects of success in mobile marketing,” responded Kåre Uthaug, founder of MMW.

Aspiro in Brief

Aspiro creates and provides mobile entertainment, business solutions and search services, and is a market leader in the Northern european region. Using Aspiro’s services, users can do things like watch TV, listen to music and play games on their mobile phones or the Internet. Sales are through brands such as Inpoc, Cellus and Boomi. Aspiro was incorporated in 1998 and is a small-cap company listed on the Nordic Exchange in Stockholm. In 2007, Aspiro’s sales were SEK 405 m and the company has some 160 employees. The head office is in Sweden, with office presences in Norway, Sweden, Finland, Denmark, Estonia, Latvia and Lithuania.

For more information about Aspiro please visit www.aspiro.com