Audience Measurement Meets the Mobile Internet as AdMob Launches Comprehensive Free Mobile Analytics Suite

The mobile Web is taking the next step in maturity as AdMob today
announced the introduction of AdMob Mobile Analytics. This product
is the second major offering from the company which is currently known for its
award-winning mobile advertising network. 
AdMob Mobile Analytics delivers a comprehensive solution for
understanding user behavior and makes it easy to measure the usage of mobile
Websites and advertising campaigns. 

AdMob Mobile Analytics,
which runs independent of the company's other services, can be set up in less
than 10 minutes and does not require advertising spend or publishing activity
with the company's flagship product, the AdMob mobile advertising network.  AdMob Analytics will offer businesses a free,
simple solution to maximize commerce, advertising and content on the mobile
Internet and to improve the overall user experience. 

"AdMob
has invested heavily in user, device and carrier detection to fuel our statistical
modeling and optimization efforts. We've been building some very sophisticated
technologies for our own network and are now in a position to empower sites to
take advantage of our engineering investments to optimize their mobile Web
efforts.  We hope AdMob Mobile Analytics will provide a further catalyst
for the growth of the mobile Web." said Omar Hamoui, Founder and CEO of
AdMob. 

AdMob Mobile Analytics
will help mobile site owners understand their audience, optimize their content
and improve usability. The AdMob Analytics suite allows mobile site owners to
track site performance metrics such as unique visitors, duration of visit, page
performance, as well as user details including geography, operator and device
specifics.  This information will
help mobile site owners tune their sites to the specific consumers visiting
their mobile Web presence.  Mobile
Websites can use the insights they gain from AdMob Mobile Analytics to offer
more of what consumers want and make it easier to find and interact with
content.

"The mobile Web has
grown significantly in the past year thanks to device, network and billing
catalysts," said Linda Barrabee, Program Manager Wireless at Yankee Group.  "Analytics tools are critical for Web
publishers and the availability of these solutions will assist in driving a
better user experience on the mobile Web."

AdMob Mobile Analytics
will also provide visibility into a site's sources of traffic including search
engines, direct traffic and advertising. 
Combined with the ability to track conversion of the specific events and
actions that the campaign seeks to drive, this enables measurement of campaign
performance.  With AdMob Mobile
Analytics, advertisers can track the success of campaigns run on any mobile ad
network.

AdMob has leveraged
its existing user identification technology and global infrastructure in
building its analytics offering. 
AdMob Analytics is a free service that works for any size business and
is not limited by visitors or page views.   

AdMob Analytics is
accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob

AdMob is the world's
largest and highest quality mobile advertising marketplace, serving more than
2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob
allows advertisers to reach their customers on the mobile web and enables
publishers to increase the value of their mobile sites. AdMob offers both
advertisers and publishers the ability to leverage targeted and personalized
advertising in more than 160 countries. Sample AdMob customers include Coca
Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more.
AdMob serves ads for over 4000 mobile web sites including CBS, Weather
Underground, Maxim and Peperonity. 

To learn more about AdMob, visit www.admob.com